washington business
“In order to break through and reach new
audiences, we have to be in unexpected
places.”
— Washington Health Benefit Exchange spokesman Michael Marchand
on the state’s new $2.6 million ad campaign to reach younger enrollees
with placements featuring a fake health care rap duo. (3)
“They expect young people to buy
insurance at the same time the PlayStation
4 comes out?”
— Jimmy Kimmel, host of ABC’s “Jimmy Kimmel Live,” on the lack of
young Americans signing up for health insurance under the ACA. So far,
only a quarter of the 2.2 million people who signed up are between 18 to
34 years of age, about 24 percent. (4)
“GO FIGURE: Fed budget bill comes
to $3M per word”
— The Associated Press, analyzing the Federal Budget Bill which passed
Congress in middle of January. (5)
“I’m going to give you better consumers
with a living wage.”
— Gov. Jay Inslee, in response to an AWB member asking what
he would do for border communities in Washington affected by an
increase in the minimum wage. (6)
“Meteorologists say 90 percent of the
Great Lakes are frozen over. People
from Chicago are being urged to stay off
the frozen lakes, but if you want to see
someone from Chicago in thin ice, just
go to the White House.”
— “Late Late Show” host Craig Ferguson. (7)
(1) “The Tonight Show with Jimmy Fallon,” March 4, 2014; (2)
MyNorthwest.com, Jan. 10, 2014; (3) The Seattle Times, Feb. 19, 2014;
(4) “Jimmy Kimmel Live,” Jan. 14, 2014; (5) The Associated Press, Jan.
17, 2014; (6) AWB Better Workplace Awards Luncheon, Feb. 6, 2014;
(7) “The Late Late Show with Craig Ferguson,” March 6, 2014.
winter/spring 2014
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