Washington Business Winter-Spring 2014 | Page 19

washington business “In order to break through and reach new audiences, we have to be in unexpected places.” — Washington Health Benefit Exchange spokesman Michael Marchand on the state’s new $2.6 million ad campaign to reach younger enrollees with placements featuring a fake health care rap duo. (3) “They expect young people to buy insurance at the same time the PlayStation 4 comes out?” — Jimmy Kimmel, host of ABC’s “Jimmy Kimmel Live,” on the lack of young Americans signing up for health insurance under the ACA. So far, only a quarter of the 2.2 million people who signed up are between 18 to 34 years of age, about 24 percent. (4) “GO FIGURE: Fed budget bill comes to $3M per word” — The Associated Press, analyzing the Federal Budget Bill which passed Congress in middle of January. (5) “I’m going to give you better consumers with a living wage.” — Gov. Jay Inslee, in response to an AWB member asking what he would do for border communities in Washington affected by an increase in the minimum wage. (6) “Meteorologists say 90 percent of the Great Lakes are frozen over. People from Chicago are being urged to stay off the frozen lakes, but if you want to see someone from Chicago in thin ice, just go to the White House.” — “Late Late Show” host Craig Ferguson. (7) (1) “The Tonight Show with Jimmy Fallon,” March 4, 2014; (2) MyNorthwest.com, Jan. 10, 2014; (3) The Seattle Times, Feb. 19, 2014; (4) “Jimmy Kimmel Live,” Jan. 14, 2014; (5) The Associated Press, Jan. 17, 2014; (6) AWB Better Workplace Awards Luncheon, Feb. 6, 2014; (7) “The Late Late Show with Craig Ferguson,” March 6, 2014. winter/spring 2014 19