Vision Zero Action Plan - 2017 | Page 39

BENCHMARKS 2017 2020 2025 Partners

Develop a Culture of Safety

Vision Zero Los Angeles education campaign

Community partnerships

Maximum media saturation for Vision Zero

Partnering with government organizations

Partnering with insurance organizations

• Build a $ 2 million education campaign to bring awareness and create behavior change around collision factors such as speeding and impaired driving .

• Complete a $ 500,000 outreach campaign along Vision Zero priority corridors ; continue to conduct meetings with the bicycle community and assist in the City ' s bicycle plan efforts .

• Leverage existing resources and community leaders ( e . g ., government leaders , City-owned assets , schoolbased materials , events ).

• Continue school bicycle and pedestrian safety education programs that reinforce the rules of the road and teaches participants how to be more visible when walking , and bicycling .

• Produce and distribute a “ Road Map for Safety ” that educates road users about safe ways to behave around key road features ; promote use of existing driving behavior data technology .

• Evaluate and continue education campaign .

• Develop policies , processes , and funding opportunities to support the participation of community leaders and community-based organizations in the development and implementation of Vision Zero .

• Secure public-private partnerships ( e . g ., public spokespersons , gas stations , repair shops , auto sales ).

• Work with driver ' s education providers to expand learning to " mobility education ."

• Partner on school-based parent / youth safety education .

• Create a national platform for Vision Zero .

• Incorporate Vision Zero messaging into outreach efforts for both Cityand neighborhood-led projects .

• Partner with a top business for a Vision Zero commercial for a major national TV event .

• Work with state legislators to incorporate mobility education , and specifically clarification about " jaywalking ," into DMV license exams .

• Incentivize parents to complete the safer driving training .

LADOT , Alliance , LACDPH

LADOT , Alliance , LACDPH

LADOT , LACDPH

LADOT , Mayor

LADOT , LACDPH

Education on impaired driving

Community building

Partnering with technology

• Develop school curriculum about the dangers of distracted driving , driving under the influence , and how to stay safe walking / biking on campus .

• Identify and use cultural competency training for City staff with the support of community leaders ; use cadets to disseminate traffic safety flyers on the High-Injury Network and COMPSTAT-identified areas .

• Continue to build relationships with companies such as Waze and Google .

• Deter impaired driving by targeting education and outreach at alcohol-serving establishments .

• Develop and implement trustbuilding opportunities among law enforcement and low-income communities and communities of color , especially prior to deploying any additional traffic enforcement in the areas .

• Establish a Vision Zero technology fellowship .

• Secure partnerships to incentivize people from driving impaired .

• Develop a " safe intersections " campaign .

• Work to prepare a safe road system for autonomous vehicles .

LADOT , LACDPH

LADOT , LAPD , Alliance

Mayor , LADOT

ACTION PLAN 2017 | VISION ZERO LA 39