EQUITY AND ENGAGEMENT TOWARD VISION ZERO
ENGAGEMENT
Traffic safety affects all Angelenos , and everyone must be a part of the solution . Our mission is to serve the public and work side by side to solve problems by identifying issues , opportunities , and meaningful solutions . A fundamental value of Vision Zero is to maintain two-way communication at all stages : planning , design , implementation , and evaluation .
The City ’ s engagement efforts will be tailored to suit the context of the neighborhood of each project area . However , all City-led Vision Zero street-design projects will adhere to a set of guidelines for community engagement that are currently in development . The City commits to working closely with the community to identify and ensure that community concerns are addressed in the research and planning process of a new Vision Zero project .
The City ’ s evolving community-based outreach and education was informed by the development of the City ' s first Vision Zero Education and Outreach Strategy in April 2016 . 18 Deploying this strategy will provide significant opportunities to tailor education activities in a culturally and context-sensitive manner . In 2017 , the City will contract with local community organizations to conduct the first phase of outreach and education along ten miles of the Vision Zero priority corridors . This work will involve coordinating a street team for twohundred hours of door-to-door engagement with at least five thousand people , developing a weeklong creative intervention along the street to bring awareness of the problems and reaching at least one million people through social and traditional media . This project will include a pre- and post-evaluation process to help measure success and impact .
While the start of this campaign will be funded by the State of California ' s Office of Traffic Safety , the City will need to identify a sustainable mechanism to support Vision Zero outreach and engagement efforts . Current and future strategies may include the following :
• Conduct robust , culturally competent , and linguistically appropriate outreach , engaging with community-based organizations to gain insight , learn strategies , and increase access to residents .
• Incorporate community engagement into future prioritization of specific Vision Zero project corridors .
18 Julia Gould and Rachel Keyser , Vision Zero : Education and Outreach Strategy ( Los Angeles : Los Angeles Department of Transportation , April 2016 ).
30 VISION ZERO LA | ACTION PLAN 2017