V-Day Annual Report 2013 2013 | Page 24

Covering the Story: What the Media Said In The News Social Media The campaign was covered by media in all corners of world from The New York Times to The Times of India; from Somali television to the BBC World Service; from regional papers in Nebraska to National Public Radio; from The Christian Science Monitor to The Guardian live blog covering the day’s events. Reuters, the BBC, CNN iReport, and The Guardian, had their correspondents worldwide on alert to cover One Billion Rising events. Wire services covered the story including The Associated Press, Reuters, Agence France Presse, and more. On 14 February, 2013 – One Billion Rising trended on TWITTER in seven countries: the Philippines, India, South Africa, United Kingdom, Mexico, Peru, and four times in the United States. In the lead-up to 14 February, Eve appeared on dozens of media programs and completed interviews and press conferences around the globe. One week before, Eve participated in a global telepress conference from City of Joy in the Democratic Republic of Congo with over 40 international journalists. On YOUTUBE, V-Day’s series of campaign videos went viral beginning in September with the One Billion Rising short film which has logged over one million views on YouTube, and in November, the One Billion Rising anthem music video “Break The Chain” was released; by 14 February, it had over 900,000 views. V-Day Board members and high profile supporters appeared on major national and international television programs to promote the campaign, including: Anne Hathaway on “The Tonight Show” during which she danced with host Jay Leno and audience members; Jane Fonda on “Piers Morgan”; Rosario Dawson on “Lawrence O’Donnell”; Thandie Newton on “BBC Channel 4” and “CNN International,” and Laura Flanders on “Democracy Now,” “Up with Chris Hayes,” and“Melissa Harris Perry.” Through LIVESTREAM, One Billion Rising events were seen on onebillionrising.org on every continent except Antarctica (believe us, we tried), including Manila, New Delhi, Johannesburg, Banjul, Bukavu, Belgrade, Frome, Berne, San Remo, Atlanta, Chicago, Toronto, Hawaii, Miami, New York City, San Francisco, and many more. As an idea, One Billion Rising appears to have united long-term campaigners with a younger generation inspired by the power of social media and a desire for change. The Guardian 22 One Billion Rising received 577,714,090 impressions on Twitter alone over 48 hours. Over 10,000 user generated images were submitted through Twitter and INSTAGRAM. FACEBOOK pages for One Billion Rising were created in over 100 countries. We received more than 10,000 photos on Facebook, Twitter, and Instagram in the 48 hours spanning 13 and 14 February. By the end of the campaign, we had increased our social footprint by over 1,000%, achieved over a BILLION IMPRESSIONS across mostly owned and earned media, and engaged a global network of supporters on a massive scale. Thanks to the power of social media, the conversation continues online today. One Billion Rising won the “Just Cause” SoMe Award in Portland for “best use of social media to raise awareness and/or solicit donations for a cause or a non-profit organization.”