Covering the Story: What the Media Said
In The News
Social Media
The campaign was covered by media in all corners
of world from The New York Times to The Times of
India; from Somali television to the BBC World
Service; from regional papers in Nebraska to National
Public Radio; from The Christian Science Monitor to
The Guardian live blog covering the day’s events.
Reuters, the BBC, CNN iReport, and The Guardian,
had their correspondents worldwide on alert to
cover One Billion Rising events. Wire services
covered the story including The Associated Press,
Reuters, Agence France Presse, and more.
On 14 February, 2013 – One Billion Rising trended on
TWITTER in seven countries: the Philippines, India,
South Africa, United Kingdom, Mexico, Peru, and
four times in the United States.
In the lead-up to 14 February, Eve appeared on
dozens of media programs and completed interviews
and press conferences around the globe. One week
before, Eve participated in a global telepress conference from City of Joy in the Democratic Republic of
Congo with over 40 international journalists.
On YOUTUBE, V-Day’s series of campaign videos
went viral beginning in September with the One Billion
Rising short film which has logged over one million
views on YouTube, and in November, the One Billion
Rising anthem music video “Break The Chain” was
released; by 14 February, it had over 900,000 views.
V-Day Board members and high profile supporters
appeared on major national and international television
programs to promote the campaign, including: Anne
Hathaway on “The Tonight Show” during which she
danced with host Jay Leno and audience members;
Jane Fonda on “Piers Morgan”; Rosario Dawson on
“Lawrence O’Donnell”; Thandie Newton on “BBC
Channel 4” and “CNN International,” and Laura
Flanders on “Democracy Now,” “Up with Chris
Hayes,” and“Melissa Harris Perry.”
Through LIVESTREAM, One Billion Rising events
were seen on onebillionrising.org on every continent
except Antarctica (believe us, we tried), including
Manila, New Delhi, Johannesburg, Banjul, Bukavu,
Belgrade, Frome, Berne, San Remo, Atlanta, Chicago,
Toronto, Hawaii, Miami, New York City, San Francisco,
and many more.
As an idea, One Billion Rising appears to have
united long-term campaigners with a younger
generation inspired by the power of social media
and a desire for change.
The Guardian
22
One Billion Rising received 577,714,090 impressions
on Twitter alone over 48 hours.
Over 10,000 user generated images were submitted
through Twitter and INSTAGRAM.
FACEBOOK pages for One Billion Rising were created
in over 100 countries.
We received more than 10,000 photos on Facebook,
Twitter, and Instagram in the 48 hours spanning 13
and 14 February.
By the end of the campaign, we had increased our
social footprint by over 1,000%, achieved over a
BILLION IMPRESSIONS across mostly owned and
earned media, and engaged a global network of
supporters on a massive scale. Thanks to the power of
social media, the conversation continues online today.
One Billion Rising won the “Just Cause” SoMe
Award in Portland for “best use of social media
to raise awareness and/or solicit donations for a
cause or a non-profit organization.”