UNSW Business School Undergraduate guide 2017 | Page 45

Areas of Study

Management

Marketing

Successful managers know
how to establish the most
productive relationships
between organisations
and people. Management
involves formulating
organisational structures and
goals, fostering innovation,
and managing resources
effectively to achieve efficient
business performance.
You’ll be equipped with
the knowledge and skills
to become an effective
manager.

How do you create and
communicate value and
brand loyalty to consumers
about products and
services? Through market
analysis and research
techniques, marketers
identify and understand
consumer needs, design
appropriate products
and services, develop
communication to promote
them, and determine the
most effective way to
deliver them to market.

Sample courses
Managing Organisations
and People
Managing Organisational
Behaviour
Managing Innovation and
Organisational Change
Managing Business
Communication
Innovation and
Entrepreneurship
Global Entrepreneurship
International Business
Strategy

Sample courses
Marketing Fundamentals
Consumer Behaviour
Marketing Research
Consumer Centric Innovation
Market Analysis
Strategic Marketing
Management
International and Global
Marketing
Brand Management

Negotiation Skills
Career options
Business development
officer
Business manager
Business strategist
Change management
consultant
Client services manager
Management consultant
Operations manager
Strategic planner

Real Estate
Studies
Real estate represents a
substantial share of the
capital assets of businesses
and households in the
economy. If you’re looking
to work in real estate
investment and portfolio
management, this area of
study is perfect for you. You’ll
gain a strong understanding
of the economic and
financial factors and polices
that influence the real
estate industry as well as
the operation of the finance
and capital markets that are
integral to the sector.
Sample courses
Quantitative Analysis for
Business and Economics
Land Economics and
Valuation
Microeconomics 2
Real Estate Economics
Portfolio Management
Real Estate Finance
Real Property Law
Investment Management
Modelling

Career options
Advertising coordinator
Brand manager
Business development
officer
Communications manager
E-business marketer
Marketing coordinator
Market research consultant
Product developer

Career options
Business analyst
Financial advisor
Funds management analyst
Investment consultant
Management consultant
Policy advisor
Property investor
Wealth management analyst

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Taxation
Taxes fund government
expenditure, and are key
to managing the economy.
Taxation is also an important
consideration in all business
decisions and operations. By
studying taxation, you’ll gain
an in-depth understanding of
a range of tax considerations
and their implications for
business today.
Sample courses
Business and the Law
Business Taxation
Business Entities
International Business Tax
Principles of GST Law
Capital Gains Tax
Taxation of Business Entities
Corporate Tax Strategy
Career options
Business analyst
Compliance officer
Corporate advisor
Financial analyst
Policy advisor
Tax accountant
Tax advisor
Tax consultant