Tribe Report W2016 | Page 3
If you feel like you haven’t seen The Tribe
Report in a while, it’s because our most recent
issue was over a year ago. Our original intent
when we started the magazine back in the fall
of 2011 was to produce a new issue quarterly.
We’ve published 10 previous issues in five years,
so maybe we should shift our ambitions to
twice a year.
Clients come first, however, and they’ve been
keeping Tribe busy. In 2016 alone, we’ve
worked with more than 20 clients, ranging from
global giants like GE and W. L. Gore to smaller
organizations like the Ford Foundation and
David Yurman.
We also spent some time exploring new
technology for client projects, from SharePoint
alternatives (see Toolbox on page 18 for two
we recommend) to platforms that take digital
magazines into a more dynamic dimension.
We’ve used our favorite of those platforms to
produce this issue of The Tribe Report.
The theme of this issue is culture, and we’ve
got a great lineup of your peers in companies
that excel in this area. Our Best Practices article
features The Container Store and their belief
in the power of great employees. It’s probably
no coincidence that The Container Store has
appeared on the Fortune Best Companies to
Work For® List for 17 straight years.
Our Spotlight article this issue is on DoubleTree
by Hilton (also on this year’s Fortune Best
Companies list) and the mobile solution they’ve
developed to share culture and connect team
members around the world — including all
those hospitality workers who are busy doing
everything but sitting in front of computers.
One of the things I love about our business
is how vastly the culture can differ from one
company to another. Although at Tribe we see
the same issues and challenges over and over
across brands and even industries, what works
for one culture may not be right for another.
That keeps fresh challenges coming our way,
day after day.
WINTER 2016
TRIBE
VOLUME 6 • ISSUE 1
What is Tribe?
We’re so glad you asked.
Tribe is an internal communications agency
working with national and global brands. We
provide the full spectrum of communications
for the employee audience, from intranets
to vision books, and employee events to
employee engagement surveys.
You can learn more about us at tribeinc.com.
If you’d like to talk about what Tribe can do
for you, please reach out to Steve Baskin,
President and Chief Strategy Officer, at
404-256-5858 or [email protected].
Editor
Elizabeth Cogswell Baskin
[email protected]
Contributing Writers
Steve Baskin
[email protected]
Brittany Walker
[email protected]
Nick Miller
[email protected]
Design
Jeff Smith
[email protected]
The Tribe Report is published by Tribe, Inc., 2100 Riveredge
Parkway, Suite 720, Atlanta, GA 30328.
A digital version
of each issue is available at tribeinc.com/resources. A small
2100 Riveredge Parkway
Suite 720, Atlanta, GA 30328
number of printed issues are available for Tribe clients and
404 258 5656
resources or brand culture for large companies. Produced and
tribeinc.com
other professionals working in internal communications, human
printed in the US. © 2016 by Tribe, Inc.