Tribe Report W2016 | Page 23

Tribe often recommends communicating vision through an initial launch from the top , followed by strategic reinforcing communications . As the starting line , building an ongoing strategy will allow employees to understand the vision , and more importantly , how they can change their day-to-day actions to help accomplish it .
A culture that ’ s aligned with the vision can be a powerful tool . Organizational culture often develops organically , so it ’ s important to feed this information to employees in a way that ’ s authentic and transparent . Below are four varied solutions for ensuring your culture resonates with each employee .

A culture that ’ s aligned with the vision can be a powerful tool .

HIGH VISION BOOK
Providing a keepsake vision book is a great way to put a stake in the ground . Coming in all shapes and sizes , Tribe has produced vision books ranging from a small novel to an 8-page passport . This particular piece should be designed and produced in a way that would motivate employees to hang on to it and refer to it from time to time .
The goal of this type of publication is to clearly articulate the vision , often along with the values that support that vision , in a tangible way to which employees can relate . The launch of a major cultural transformation or immediately following a large-scale change is a great time to include this channel into your overall communications strategy .
HIGH VISION EVENT
Employee events are a great way to build engagement . At Tribe , we often recommend events at the launch of a new enterprise strategy , leadership vision or rebranding . They provide an experience for employees that is unlike anything we can do through print or digital or even video channels .
In any large-scale event , it ’ s important to be inclusive of all employees , especially those who work remotely or in a satellite office . Working with a representative from each office location or naming ambassadors can help successfully execute a simultaneous event at multiple locations . For remote employees , ship individual events-in-a-box . It might include a letter from the CEO , the same branded swag available at the event , and even refreshments , such as a branded cookie or box of mints . Home-based employees should be able to participate in any contests or promotions , the same way those in the corporate office can .
LOW DIRECT MANAGERS TOOL KIT
Providing managers with simple communications tools , like talking points and FAQ sheets , can go a long way toward making things easier on managers . And making communication easier for managers will increase the likelihood that the message will be shared .
You can accommodate a range of manager communication styles by providing an electronic toolbox of email templates they can copy and paste into their own emails , bulletin board flyers they can print out , PowerPoint presentations , videos , tip sheets , training guidelines and more .
LOW PROJECTOR
For a communication solution that ’ s both low-cost and low-maintenance , project the message , literally . Set up a projector in a high-traffic area . As long as you can make room for a plain white wall , you have the perfect opportunity to engage employees while they ’ re walking by , gathering for meetings or socializing during a break .
Try to keep your content fresh while reinforcing messaging about your organization ’ s culture . Think of what is projected on the wall as a slide , keep it visually engaging and easy to consume . Employees will soon form the habit of checking out what ’ s up on the wall . Which is exactly what you want in a communications channel .
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