LETTER FROM
THE EDITOR
CONTENTS
SPOTLIGHT: DOUBLETREE BY HILTON
05
COMMUNICATING CULTURE TO
NON-DESK WORKERS
DoubleTree by Hilton connects team members globally
with a mobile app
By Elizabeth Cogswell Baskin
BE ST PRACTICES: THE CONTAINER STOR E
09
THE EMPLOYEE-FIRST CULTURE
The Container Store would rather have one great person
than three who are just so-so
By Elizabeth Cogswell Baskin
TRIBE’S TAKE
11
PULLING IN THE SAME DIRECTION
Aligning Employee Efforts with the Company Vision. This
begins with communicating the vision, but that’s only the
starting point
By Steve Baskin
TRIBE SHOWCASE: ENSONO
12
THE ONE-TWO PUNCH
Two events to introduce a new brand and bring its values
to life
By Elizabeth Cogswell Baskin
TOOLBOX
18
CLOUDY WITH A CHANCE OF CULTURE
Building an intranet that doesn’t depend so heavily on the
IT Department
By Nick Miller
HI VS LOW
22
FOR COMMUNICATING VISION
What works
for one
culture may
not be right
for another.
Four channels to consider, from a vision book to a
manager’s tool kit
By Brittany Walker
THE NU MBERS
24
WHO WANTS MOBILE?
Infographics based on Tribe’s research with employees
and companies using mobile
Elizabeth Cogswell Baskin
CEO AND
E X E C U T I V E C R E AT I V E D I R E C TO R
OF TRIBE, INC.