TRANSITION e-Mag #4 | Page 16

_15 TRANSITION TRAVELERS: stories from our social innovators Have a look to some successful stories from Milan, Bilbao, London, Paris, Ireland West and Lisbon. Discover which projects have been successfully supported, what are they doing, what kind of support they were looking for and how they benefited from TRANSITION project. THE INAGH VALLEY TRUST, CONNEMARA FOOD VENTURES From TRANSITION Ireland West transition ireland west The Inagh Valley Trust has identified areas in which the energy of enterprise and the insights of research can have lasting societal impacts. Founded in the heart of Connemara in 2008, the concept has emerged into the ‘’Hatchery of Ideas’’. Companies in the cluster now include Connemara Food Ventures, KoralSea, JLP Analysis and Advance Science and each in turn deliver products and services addressing specific societal needs. Connemara Food Ventures was established in 2014, following four years of R&D, in recognition of the huge role dietary choices are having across all sectors of society. As a food ingredients company, Connemara Food Ventures, specialises in bringing bio-active and wellness products to a wide consumer base, to enhance their welfare and deepen their understanding of the concept ‘’we are what we eat’’ . A major issue identified are the levels of salt in our diets and the increasing moves at EU level to curtail. Bread is perhaps one of the most widely used food salt-laden items and a significant reduction in salt levels could have widespread positive dietary impact. As a result of an R&D campaign NORI Bake was developed and trialled and simply makes baking better. Easy to use, this blend of Inagh Valley Organic Seaweed enhances