WHAT CAN BRANDS LEARN FROM DOING ONE ?
!
Brands can learn a multitude of
information from a pop-up :
!
• Sales data ( average sales price , average cart size , sales by time of day ) !• Marketing data ( word sentiment analysis ,
which social media channels are the strongest for your brand , did you identify new influencers that are engaging with your brand ) !• Merchandising data ( what moved , what
didn ' t ; what made customers hesitate , where did they have questions , did fit matter , etc )