! If you want to explore pop-up shops , Melissa Gonzalez is truly the person to know . She ’ s the CEO of Lion ’ esque Group , the pop-up retail architects , and is author of The Pop-Up Paradigm . Lion ’ esque has put on more than 80 pop-up shops for clients ranging from startups like Able Made to brands like Marc Jacobs , and was awarded the 2015 Retail Innovator Award and a CLIO Image Award for their work . ! Pop-up shops may be temporary by nature , but they are big business : CNBC reports that pop-up shops in the US bring in $ 2 billion during the holiday rush alone .