PEOPLE : YOU SHOULD KNOW
“ Everybody is capable of something exciting .
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- Natasha Saxberg
Don ’ t get us wrong , there have been some great steps taken in wearables , but as Saxberg , Chowdhury and Stobezki indicated , for 2015 and beyond , there is still plenty of room to grow . Optimistically speaking , the market will finally begin to move toward practicality , and may even head toward legitimate scalability – but not an H & M type scale . Stobezki suggests that wearables , and virtual reality for that matter , are still a few years out . We ’ d agree that he has a point . Luckily though , as Saxberg indicated , we ’ re still in the experimental phase , which means there ’ s still plenty of potential to gain some real ground over next couple of years .
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But , as wearables seem to ebb and flow in public opinion , one thing that remains undebatable is the mobile takeover . In fact , Stobezki offered the idea that we ’ re in the middle of a key transition from mobile-first to mobileonly . The key to it ’ s success comes from the widespread focus on user experience rather than screen size . In short , users expect to work within certain screen constraints , which means if you can provide the right experience , you can “ win the future .”
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Additionally , Ramirez and Spering also expect this to be an explosive time for mobile payments . In conjunction with better and more reliable mobile experiences , it ’ s perhaps only natural that the elusive “ simple ” mobile payment will rise to the top , making way for what Spering anticipates will be the year that mobile sales pass desktop by Christmas . If you need proof , just take a look at what Uber and Spring App have already done for payments ; consider it , if you will , just the tip of the payments iceberg . We ’ ll of course be keeping our eye on how the Apple Watch affects the space as well .
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Ultimately we saw that 2015 is shaping up be an incredible year for our movers and shakers . If it had to be pinned on one idea , we ’ d pin it to a company ’ s ability to provide the right product at the right time ; more importantly , to make the right product available when the consumer wants it . Though Stobezki applies this concept to content , Moon , Sherman and Jacobson take it a step further suggesting that the fashion industry will begin to adopt consumer timelines .
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And how is that possible ? With a myriad of online commerce opportunities , not only in mobile , but also with better digital platform options that will only enhance the content and commerce push that ’ s been growing over the last year . In essence , fashion is moving from the dictatorship of key influencers to a democratized version of reaction-based merchandising that is slowly eliminating the seasonal cycles that have been in place , seemingly , forever .
ISSUE ONE · THIRDWAVE 83