community, we sponsor
major gaming events like
IEM, join game shows like
PAX for example. This
gives us the opportunity to
meet face to face with the
gamers and listen to what
they need.
As the PC has slowly
moves into the living
room, it is not uncommon
these days to find all sorts
of PC’s used for games
and media in this once
exclusive room of the
modern home. As far as
GIGABYTE is concerned,
are products such as the
BRIX series of computers
the way forward in this
space or will you continue
to focus on empowering
end users by adding
media centric features on
your boards, or perhaps
both?
Both solution have a
strong future and one
won’t replace either one.
When it comes to high-end
gaming, the PC tower can
simply hold more than
a compact form factor
can. A bigger PSU, more
system memory, larger
graphics card and more
storage. So when it comes
to having the best solution
for the latest games, the
tower PC is here to stay.
The BRIX on the other end
is a very capable device
when all is considered,
even if it features a mobile
version of the CPU. It can
handle 4K playback of
files, multiple displays,
and discrete due to its
size. This makes it a great
solution as an HTPC, an
office desktop computer
or even as an embedded
solution for digital
signage. The BRIX will not
replace the PC, nor should
it, it’s a great solution on
its own.
Is there some drive on
GIGABYTE’s part on
bringing some of the more
premium gaming features
as seen on the high end
motherboards to the more
affordable H and B chipset
motherboards?
GIGABYTE has brought
more and more premium
gaming features that
users see on the highend to our mainstream or
value segment throughout
the years. A good example
of this would be our Audio
Trace Path, Noise Guard
Technology and gold
plating which you can find
this on boards such as our
G1. Sniper B7 or our H170Gaming 3.
What is GIGABYTE’s
understanding of PC
gamers as a whole in
terms of distinguishing
between the competitive
team based gamers and
the more single player
experience oriented
gamer, given that they
tend to spend differently
on their PCs? Do you
make such a distinction
at all and if so, what have
you found about each
demographic that you
didn’t expect?
Not all gamers are the
same, we understand
that. While your team
players might be more
focus on latency but not
as much on graphics, your
FPS will require a more
immersive experience
with high quality audio and
very high-end graphics.
The latter is more likely
to refresh their hardware
more often than the
former. What is important
to us is to make sure that
they will find a product
that will cater to their
needs once they are ready
to upgrade.
VR is taking surely
taking off and with that
as well is 4K gaming and
content. Is there a role
for GIGABYTE to play in
these market dynamics
and if so, what are some
of the key technologies
that GIGABYTE is looking
at which will help bring
these kinds of computing
experiences to the end
user?
There are actually
a lot of technologies
that GIGABYTE has
42 The OverClocker Issue 38 | 2016