The Tribe Report 9. The Collaboration Issue | Page 3
FALL 2014
IS THE GOAL OF COLLABORATION
A NEW WHEEL? OR TO AVOID
REINVENTING IT?
Both, of course. It’s hard to talk about collaboration
without mentioning innovation. In fact, one of the
primary business motivations to collaborate is the
desire to create a new product, process or idea. When
you can bring together subject-matter experts from
disparate disciplines or areas of expertise and have
them share their perspectives on a particular challenge,
you’re likely to end up with a more innovative solution.
On the other hand, companies promote collaboration in
the hopes of discovering existing products, processes
or ideas that could be repurposed somewhere else.
Sharing best practices across silos, whether those
silos are composed of different brands, business units,
acquisitions, geographic locations or even departments,
can help the company build on its own successes.
Our cover story in this issue explores recommendations
from employees nationwide on how companies can
lower the hurdles to collaboration across silos.
VOLUME FOUR • ISSUE THREE
What is Tribe?
We’re so glad you asked.
Tribe is an internal communications agency. We develop
strategic plans and design creative vehicles to build
employee engagement and the internal brand.
You can see some of our work at www.tribeinc.com.
If you’d like to talk about what Tribe can do for you,
please contact Steve Baskin at 404-256-5858
or [email protected].
Editor
Elizabeth Cogswell Baskin
[email protected]
The Spotlight feature in this issue is on Virgin America
and their program to boost collaboration. In Best
Practices, we compare notes from Amex OPEN, South
African Breweries and Vitec Videocom on the roles
collaboration plays in their organizations.
Contributing Writers
Stephen Burns
[email protected]
Steve Baskin
[email protected]
The Tribe Showcase in this issue features a daylong
collaboration session we led in New York with clients
from Calvin Klein, Speedo, Tommy Hilfiger, Olga and
more. Our other regular features share additional
insights and information related to collaboration, and
hopefully include an idea or two you’ll find useful.
We continue to hear kind words and enthusiastic
feedback from our growing list of readers, across
the country and around the world. If you have a best
practice you’d like to share with your peers, please
let us know, and we may be able to include you in a
subsequent issue.
Brittany Silberman
[email protected]
Matt Maggart
[email protected]
The Tribe Report is published by Tribe Inc., 2100 Riveredge
Parkway, Suite 710, Atlanta, GA 30328. Subscriptions are free of
charge but limited to a small group of professionals working in
internal communications or brand culture for large companies. A
digital version of each issue is available to the public at www.
tribeinc.com/best-practices.html. For reprints, please call Tribe at
404-256-5858. Produced and printed in the USA. ©Copyright 2014
by Tribe Inc.