The SCORE 2016 Issue 4 | Page 16

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Four M Capital Hosts Flurry of Celebrity Meet and Greets at Times Square Location

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2016 Issue 4 | THE SCORE

When franchisees are thinking of ways to heighten brand awareness , scheduling celebrity meet and greets might not come to mind , but for Four M Capital ’ s Times Square Buffalo Wild Wings ® location , it has proved to be a wonderful tool .

When Ayana Brown stepped into the role of events sales manager in July 2016 , she brought with her 18 years of contacts from the entertainment industry . Brown formerly worked with Planet Hollywood Times Square where she handled celebrity events , of which scheduling meet and greets was a big part .
“ When I left and came to BWW ® Times Square , I brought my publicists and entertainment industry contacts with me ,” said Brown . “ This space still works for them because it ’ s centrally located to transportation , is a recognizable brand , and they know I can successfully execute it and get everyone some press exposure .”
Photo credit : Bruce Glikas / Buffalo Wild Wings
L-R : Parimore Entertainment artists Casandra Ashe , Maxso , Greg Marks and Calista Quinn attended a meet and greet , Sept . 30 , where they took photos with fans and signed autographs .
The first of these celebrity meet and greets was Sept . 20 , when country singer and songwriter IMAJ stopped by the B-Dubs ® location for a private event and performed for several children from a charity organization . IMAJ has toured with artists such as Collin Raye , Kip Moore , Gretchen Wilson , Billy Dean , Neal McCoy and LeAnn Rimes , and CMA ( Country Music Association ) CloseUp Magazine labeled her as “ The One to Watch .” While at Buffalo Wild Wings , IMAJ signed autographs , took photos with attendees and featured a special advanced screening of the music video for her latest hit .
On Sept . 30 , Benjamin and Matthew Royer dropped by the restaurant for a photo op and some interviews . The Royer twins are best known for the Disney Channel show “ Best Friends Whenever ” and are also ambassadors for Disney Channel and ABC ’ s Choose Kindness anti-bullying campaign . Other shows in which the Royer twins have made appearances include “ Back in the Game ,” “ 100 Things to Do Before High School ,” “ Sam and Cat ,” “ 2 Broke Girls ” and “ Brooklyn Nine-Nine .”
Later that day , a group of artists signed and represented by Parimore Entertainment came to the wing haven for a meet and greet . Talent included singer and actress Casandra Ashe who has appeared in films such as “ Bad Santa ,” “ Little Miss Sunshine ” and “ Rattle Basket ;” rapper Maxso who has appeared alongside artists Eminem and 50 Cent and has been on shows , including “ The Wayne Brady Show ,” “ The View ,” “ The Today Show ” and “ Jimmy Kimmel ;” singer Calista Quinn who recently released a new single that was named one of Radio Disney ’ s “ top 4 fresh new songs to watch out for ;” and singer Greg Marks who has released hits such as “ Rock You to the Top ” and “ Too Late .” The Parimore Entertainment artists signed autographs and took photos with fans .
Eleven days later , the restaurant
Photo credit : Bruce Glikas / Buffalo Wild Wings On Sept . 14 , country singer and songwriter IMAJ stopped by the Times Square BWW for a private event .
hosted yet another meet and greet for Denise Boutte who is best known for her role as Sasha Brown on Tyler Perry ’ s “ Meet the Browns .” Boutte has also been cast in “ Why Did I Get Married ,” “ For the Love of Ruth ” and “ The Bounce Back .”
While Brown admits that these types of events don ’ t necessarily lead to an immediate increase in revenue and that most guests come to see talent and then leave , the meet and greets are great for increasing location and brand
Photo credit : Bruce Glikas / Buffalo Wild Wings On Oct . 10 , Actress Denise Boutte embraces a fan at her meet and greet at the Times Square Buffalo Wild Wings .