MEMBER NEWS revenue due to the fundraiser .
MEMBER NEWS revenue due to the fundraiser .
“ If I were to speculate based on the sales we did , what we usually do and what my other stores did that week in comparison , with this promotion we saw about a 6 percent sales lift over the four days ,” said Titus . “ Lunch sales were up 23 percent on Monday .” That was when Dingo came down from the lift and many of the people involved celebrated with a B-Dubs lunch .
Titus admits that planning the event could have went more smoothly , but the end result was still amazing .
“ When they first approached me , I didn ’ t realize that they wanted to set the lift up in our parking lot ,” he said . “ Literally , at the eleventh hour , I ended up moving it over to our Westport Road location because I could envision that a little more comfortably . The restaurant I wanted to do it at didn ’ t really have the room , and we had some issues with the sloping of the parking spots for the lift .”
Another word of caution for the event in the coming years , Titus says , is to notify retailers who sell bikes .
“ Because of what we did , we sold out Meijer , Target and
Wal-Mart on the east end ,” he said . “ This is the first time anything like this has been done in our market , but now I know I should probably give them a heads up . Nobody expected that kind of impact .”
Aside from the initial planning , everything else was handled by the U . S . Marines and the radio station . Several Marines even stood guard from the time the restaurant closed until the following morning .
“ We did have our managers out there floating around and interacting with people who were donating bikes ,” said Titus . The location also held an Eat Wings Raise Funds event the day before Bikes or Bust started and was able to raise $ 532 .
Titus said this was the first time that BWW has done a major partnership with Q103.1 , but he looks forward to making Bikes or Bust an annual event .
“ We ’ d like to involve all BWWs in Louisville possibly ,” he said . “ We had a debrief at the end of the event , and we were already talking about next year and what we could do . I expect to take this next year and really run with it .” S
Carolina Wings Bartends for Breast Cancer
Franchisee Larry Alderson of Carolina Wings Management , LLC teamed up with Wilmington Plastic Surgery for a unique fundraiser for breast cancer awareness month . The fundraiser raised money for Pretty in Pink , a foundation that helps people diagnosed with breast cancer who have limited or no health insurance .
On the evening of Friday , Oct . 14 , Drs . White , Kays , Church and Morgan bartended to raise money . Ten percent of food sales during that time period also went to Pretty in Pink . The event drew in a large crowd consisting of breast cancer survivors , spouses , family members and supporters wanting to contribute to the cause .
“ During breast cancer awareness month , we were approached by a local ad agency to allow the doctors at Wilmington Plastic Surgery to do a celebrity bartender night ,” said Alderson . “ The four doctors that own Wilmington Plastic Surgery were allowed to work behind the bar , keep tips , solicit donations from guests and even participate in a wing-eating contest . The bartenders on duty donated their personal tips to the doctors also .”
Guests at the event could also buy tickets for a raffle , which included a prize of dinner for six on board a luxury yacht owned by one of the doctors .
Alderson joked that the doctors had so much fun it was “ hard to get the doctors out from behind the bar .” He added that one doctor mentioned having a new appreciation for what bartenders do after working a shift behind the bar .
The fundraiser collected over $ 6,000 for the Pretty in Pink Foundation . All money raised by Pretty in Pink stays in the Wilmington community for local breast cancer patients . S
More than $ 6,000 was collected for local breast cancer patients during the Oct . 14 fundraiser where the doctors acted as BWW ® bartenders for several hours .
A doctor from Wilmington Plastic Surgery pours beer at a Carolina Wings ’ Buffalo Wild Wings ® to raise money for the Pretty in Pink Foundation .
9THESCORE | 2016 Issue 4