The SCORE 2016 Issue 3 | Page 11
MEMBER NEWS
Zellmer, LLC Teams Up with Poplar Bluff Athletic Department
Z
ellmer, LLC hosted an all-day Eat Wings, Raise Funds (EWRF)
event for the Poplar Bluff Athletic Department, Wednesday,
Feb. 24. The partnership between BWW and the Poplar Bluff
Athletic Department began when then general manager, now
regional manager, Becky Johnson began fostering a relationship between the organizations in 2008. Johnson is a graduate
of Poplar Bluff High School and worked to build this mutually beneficial sponsorship by coordinating food and gift card
donations, participating in tailgates, providing sponsorship of
the annual Show-Me Show Down Basketball Tournament and
co-developing an Athlete of the Week program.
“When I was the general manager, I worked directly with the
Poplar Bluff athletic director who would send me the names of
two athletes from that week who had excelled in their sport. They
would come to BWW to take their picture that we then posted on
our ‘Athlete of the Week’ board in our entryway and would receive a
$25 gift card. This program has since been taken over by the Poplar
Bluff Booster Club but originated with BWW,”said Johnson.
From the Athlete of the Week program to providing food
to the coaches, BWW has been historically active in sponsoring
the Poplar Bluff Athletic Department. However, this was the first
EWRF event BWW held for the organization. Because of this, it
was also the department’s opportunity to give back to B-Dubs®
for their incredible support throughout the years. Kent Keith,
director of athletics for Poplar Bluff, sent an email that included
a digital flier of the EWRF event to over 1,000 people a week
before and the day of the event.
To further help market the
event, BWW provided EWRF
fliers for the cheerleaders
to hand out during the last
basketball home game, which
was also Senior Night. They
also provided mini basketballs
BWW Poplar Bluff General
Manager Rachel Crockett
with the BWW logo imprinted
on them for fans and families to presents the check from the
EWRF event for the Poplar
enjoy. The cheerleaders threw
Bluff Athletic Department to
out the basketballs during the
its director, Kent Keith.
game time-outs and halftime,
which were good for a free snack
of boneless wings at BWW Poplar Bluff.
Many attended the EWRF, including Poplar Bluff Superintendent of Schools Chris Hon, High School Athletic Director
Kent Keith, high school soccer and baseball coach Steve Edwards,
and over 25 teachers and their families, as well as several high
school athletes and their families. Through the EWRF in support
of Poplar Bluff athletics, the department received 10 percent of
sales for that day, resulting in a donation of over $250!
“We want our communities to know they can count on
B-Dubs for support. EWRF is a great partnership for us to help
our local organizations raise money,”said Zellmer, LLC franchisee Bill Zellmer. S
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SCORE | 2016 Issue 3
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