MEMBER NEWS
Two Joes , Inc . Kicks Up the Heat on its EWRF Success
Two Joes , Inc .’ s Eat Wings Raise Funds ( EWRF ) program is seeing a lot of success in its Minnesota-area restaurants . At the Buffalo Wild Wings ® in Mankato and Hutchinson , the EWRF program has risen to a whole new level . Since starting the program in 2011 , Two Joes has increased sales and , more importantly , donations back to the participating organizations by 220 percent ! Total qualifying sales , not including alcohol and discounts , in 2011 was $ 24,885 , and in just four years , the company brought that total to $ 79,746 in 2015 between just two locations .
“ We believe the success for us has really been about customizing the program to fit our organizations or groups that are raising the funds . We have taken the core of the program – eat at B-Dubs ® – and we donate back , making it a different experience to fit the different needs of the organizations ,” said Two Joes , Inc . franchisee Joe Frederick Sr . These tailored changes include : extended hours , advertising the events on Buzztime , adding in a silent auction , challenging schools to compete against one another and more .“ These are just a few of the ways we make each EWRF event a special day at our locations ,” concluded Frederick .
Going forward , Two Joes set two program goals : fill every Monday and Tuesday night with an event while giving back to the local community organizations that support their establishments . By March 2016 , Two Joes was already well on track to filling its entire EWRF calendar for the year .
Two Joes also gives the organizations participating in EWRF events a list of best practices to help them have a successful fundraiser . The list includes the following instructions , which may help all future EWRF events experience similar success :
Blazin ’ Bill and local lacrosse team players ready to raise some funds and score some goals for an EWRF event .
MEMBER NEWS
3 . Print off and distribute at least 500 event tickets to family , friends and supporters of the organization . 4 . Use the email forward-friendly version of the event ticket to send out to the organization ’ s database . 5 . Post the information in the organization ’ s newsletter and social media outlets . 6 . Record a short 30-second video that includes the date and time of the event for a more effective form of advertising on social media . 7 . Send out reminder emails or posts on social media on the day of the event . 8 . Make your presence known at the store as we invite you to display information about your organization for guests to see . S
Some competitors ready to compete in the Blazin ’ fundraising challenge on an EWRF night at Two Joes , Inc .
EWRF flyer used by Two Joes , Inc . to encourage attendance at their fundraisers .
1 . Set goals for the event : What are the monetary expectations of the event and what will the funds be used for ? 2 . Choose a date with at least two weeks to advertise and “ get the word out ” ( possibly tied to another event the organization is already planning ).
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7THESCORE | 2016 Issue 2