Wings West Auctions for a Good Cause
Some of the children enjoying the BWW furniture donated to the Boys & Girls Club of Yuma
by Wings West.
A
Young scholars enjoying their studies on the BWW furniture donated by Wings West.
Buffalo Wild Wings®. The BGC Yuma location was undergoing
a huge expansion and renovation at the time of the auction and
the event’s proceeds, as well as the donated furniture, greatly
aided in the revitalization.
As the Yuma community is small in size, word-of-mouth
plays a large role in public perception and morale for local businesses. Wings West believes that much of the positive reaction
generated from the event, regardless of immediate effect, will
help their presence and brand perception continue to grow in
the Yuma community. S
13
COACH JON GRUDEN
SCORE | 2016 Issue 2
THE
fter remodeling your restaurant, you are faced with the
decision of what to do with the last-generation furniture
that no longer matches the restaurant’s new design. Wings
West Operations found an ideal solution to this decision that
not only acted as a community outreach event, but also as a
means to donate to BWW’s chosen charity. Wings West held
an auction, March 15, for all of the BWW Yuma location’s old
Generation 3 furniture, raising $7,200 from sales, and donated
the net proceeds to the Boys & Girls Club of Yuma. The furniture
leftover from the auction was also donated to the club for the
reading room and various places in the facility.
The city of Yuma is a
small, close-knit community
and had asked Wings West
what it was planning on
doing with the old furniture
after they remodeled the
store.“With us