The SCORE 2015 Issue 3 | Page 4

A Message FROM THE CHAIRMAN S ports is a vital part of our business and none more vital than football. Between now and February, our restauraunts will be filled wall-to-wall with fans on Satur- days, Sundays, Mondays and Thursdays, rooting on their favorite team while enjoying our signature food and beverage options. Fans look forward to football season all year, and well, as business owners, we do too. 2015 Issue 3 | THE SCORE 2 There are more than a few of us who got involved in Buffalo Wild Wings® because we ourselves are sports fanatics … hey, how about my beloved Mets? We love the energy and comradery we get from hanging out at our favorite spot to watch a game. And this is why our brand continues to thrive and grow. We offer THE premier place for fans of every team to come together, enjoy themselves and maybe do a little trash talking Athletic competition is all about engaging for success, just like the theme for our upcoming FBS Business Summit. You have to be engaged in order to succeed. It’s those who work the hardest and build their skills who get the playing time and reap the rewards; the ones who are involved and showcase their talents rather than sitting on the bench watching it all unfold. It is no different with our association: engagement is fundamental. As a member of the FBS team, consider this a pep talk. It’s simple; we can’t succeed without engagement from the entire team. And I don’t say this because we aren’t succeeding as an organization, far from it, but like anything, we can always improve and grow — as long as we’re willing to put in the effort. You can engage by volunteering to become a committee member, providing your input on member surveys, participating in a webinar or submitting content for The SCORE. There are varying levels of engagement and subsequent commitments, but the point is to make a contribution. Yeah, you can sit back and just enjoy the benefits (like a championship or discounts from collective buying power) but the reward is undoubtedly sweeter when you were on the field helping your team earn the win. I have stated in the past how passionate I am about the need for every franchisee to get involved in our association in some way, shape or form. We need to hear the voice of the franchisee with one restaurant and the one with 20 or more; those from the East Coast and those from the West. One experience is not more important than the other as we all face similar issues. In fact, one of the coolest things about association membership is having easy access to a like-minded community with whom you can discuss issues and best practices. Together, we have decades upon decades of business knowledge and helpful advice to tap into. So, as we enjoy this football season, as fans and franchisees, let’s not forget our own team and the importance of being engaged in its continued development. If we all put even half of the time and talent into the success of our organization as we do our own businesses, just imagine the champions we could all be. Wray Hutchinson