FOOTBALL:
A Touchdown
for Your Business
By Elizabeth Lowman
A
2015 Issue 3 |
THE
SCORE
22
ccording to a
2014 Associated
Press-GfK poll, the
National Football
League (NFL) is still
the most popular sports league in the
United States, drawing the highest TV
ratings by far. And then there are the
fanatics of the 128 Division I teams in
the National College Athletic Association
(NCAA).
Therefore, when you own and
operate a sports-centric restaurant and bar
like Buffalo Wild Wings®, football season is
definitely one of your busiest periods. Here
is a look at what makes up your experiences as
franchisees during this high-traffic time.
Location, location, location
With 32 NFL teams and the above-mentioned
Division I NCAA teams, it’s quite possible that at
least one of your locations is in the hometown of a
pro or college team. And if not, you need not worry
about how your business will fare. Fans of every
possible team are spread out across the country
and flock to sports bars to
watch their favorite take the
field each week.
Franchisee Josh Theiss
agrees.“Our stores are not in
college towns; however, we
are in very close proximity to
Eglin Air Force Base, Hurlburt
Field and Tyndall Air Force
Base, which means we get a
very eclectic mix of football fans
(college and pro) given that the
air men and women hail from all
over the country.”
For Two Joe’s, Minnesota State
University Mankato, a Division II
school with a solid football program,
is located near one of their restaurants.“We host events at the store
called the Fifth Quarter in which
alumni and parents of the players
come for a great after-game experience. We also cater up to the football stadium and provide food and
beverages to the VIP tent,” said