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FBS
fbs Sapphire Sponsor: controlPLAY
Increase Your Game Day Revenue
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It’s More Than a Game; It’s an Experience
ou’ve got the beer, wings and
sports. Now, it’s time to maximize the power of your audio
and video equipment.
Creating an authentic stadium experience inside your bar will increase sales
and improve your customers’ game day
experience. All it takes is a little preparation and you’ll have customers coming
earlier and staying later.
make requests or vote for songs with an
automated program. As an added bonus,
this encourages social sharing, which
promotes your bar to your fans’ friends.
And don’t forget, pregame is the
perfect opportunity to use your A/V
system to promote your game day menu.
To create a sense of urgency, have the
menu built into your playlist in conjunction with the game start countdown.
Game-Time Engagement
Three Easy to Implement Strategies
to Amp up Energy on Game Day
1. Pregame
2. Game-Time Engagement
3. Postgame Party
Have classic rock hits ready for
commercial breaks so you can keep your
fans engaged. Elevate the game experience with sound effects and cheers for the
home team, such as:
Pregame
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Nothing says pregame like cold drinks,
hot food and great music. Your playlist
should include medium- to high-energy
rock classics with a few new hot country
releases. One Direction and Lady Gaga
need not apply! To amp up the game day
energy, utilize sound effects such as:
• Are you ready for some football?
• Thirty minutes ‘til game time!
• Who’s ready for a beer?
• Team theme song
• Siren and fog horn
• Humor elements, such as Wild Wings’
Sprinkler Commercial
• Goal!
• Touch Down!
• Go Team Go!
• Siren effects
• Team fight songs
Most importantly, don’t forget to
promote your postgame events during the
game.
Postgame
Keeping customers in your bar for the
postgame party is all about engagement.
During the game, instruct your servers to
ask customers, “Are you staying with us
for the postgame party?”
You can also provide an opportunity
for your fans to participate in song selection by giving them the opportunity to
To keep the house from emptying out
10 minutes after the game, have a playlist
of contemporary hits ready to go. Immediately after the game, use pre-recorded
messages incorporated into the playlist to
promote the postgame activities.
Your Bar, Your Energy
It’s up to you to maintain control over
the energy in your bar. Sure, it requires
a little bit of planning, but automated
processes make it easier than ever to
establish a streamlined, repeatable
process.
With the right content, control and
quality audio/visual capabilities, you can
easily create a stadium experience in your
bar. Start maximizing your game day
revenue today!
Jim Juniper is a partner
at controlPLAY. He has
more than 20 years of
experience in providing
special event entertainment services. controlPLAY offers music,
music video and digital signage services
to bars, restaurants and hospitality businesses throughout North America. For more
information on sports bar-specific content,
go to www.controlplay.com. Juniper can
be contacted at [email protected] or
866-684-8324 ext. 227.