The Master Painter Australia - April 2016 Vol. 1 | Page 32

THE MASTER PAINTER AUSTRALIA

032

MARKETING FOR PAINTERS

The Importance of Having a Website
A website is the most powerful, and cost effective
marketing tool a small business, particularly a local painting
business, can have. If you don’t have one, you are cutting
out an enormous slice of your potential customer base by
shrinking your visibility. Not having a website also makes
it harder to build your painting business’ credibility and
customer confidence.
So, if a website is so important, why do so many painting
businesses not have one?
There is a conception that creating a website is a complicated,
and expensive task that will cost thousands of dollars. This is
simply not true. In fact, a website is one of the most low-cost
advertising tools you have at your disposal.
A basic, two or three p Y