The Journal of mHealth Vol 1 Issue 1 (Feb 2014) | Page 44

Health & Development Foundation - Survey
Continued from page 41

Figure 4

Are you expecting your first child?

tion about respondents revealed that a majority of respondents, 84%, were married (fig. 2) and 66.9% had
a university degree or higher (fig. 3).

29.2%

A majority of the pregnant participants surveyed
(70.8%) were expecting their first child. However, the
fact that nearly a third of respondents (29.2%) were
expecting their second child demonstrates that the
program is also popular among women who have already experienced pregnancy and motherhood, not
only those approaching both for the first time. (fig. 4)

Yes
70.8%

No

Survey respondents had been subscribers to the SMS
service for different time periods; clients had been receiving program text
Figure 5
messages for 6-9 months (23.9%),
How long have you been a subscriber?
9-12 months (27.9%), and over a year
(23.8%) (fig.5).
5.2%

The survey was conducted nationally
and is comprised of respondents from
64 Russian regions. The most common regions were Moscow (22.6%)
and the Moscow Region (6.8%), St.
Petersburg (5.7%), Tatarstan (4.5%),
and the Chelyabinsk Region (4.5%).

6.7%
23.8%
Less than 1 month
12.5%

1-3 months
3-6 months
6-9 months
9-12 months

23.9%

Over 1 year

27.9%
The main channels through which participants learned about the program
were: posters advertising SMSmame,
flyers, and other sources (37.8%); physician recommendations (23.5%), the
Internet (18.5%) (including
Figure 6
the www.smsmame.ru site).
How did you learn about SMSmame?
The fact that nearly a quarter of respondents received
From my doctor
23.5%
recommendations from their
From friends, acquaintances
doctors speaks to the high
10.9%
opinion the professional
On smsmame.ru
18.5%
medical community has of
the initiative (fig.6).
Internet (other sources)

PROGRAM
EFFECTIVENESS

On social networks
Posters, flyers, other sources

Behaviour change in program participants: SMS-

42
February 2014

0.0%

6.9%

2.4%
37.8%
5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%