The Journal of mHealth Vol 1 Issue 1 (Feb 2014) | Page 43

Health & Development Foundation - Survey
Figure 1

Age

40.0%

36.5%

35.0%
30.0%

26.4%

25.0%
20.0%

Age

15.6%

14.9%

15.0%
10.0%
4.7%

5.0%

1.6%

0.3%
0.0%
under 18

18-24

Figure 2

24-28

28-32

32-36

36-40

40 and over

Text messages are sent to subscribers
(pregnant women and mothers with
children up until their first birthday,
and family members). Message topics include nutrition, safety, substance
abuse prevention, legal rights, mental health, exercise, developmental
milestones, breastfeeding and more.
Subscribers receive personalised information, as messages are organised
and sent in accordance with their children’s due date or birth date. Messages contain no advertisements, spam,
or product promotions.
Subscribers are also able to participate
in free, live webinars with medical experts on text message topics. The program had over 50,000 participants as
of the end of 2013.

Marital Status
1.9% 3.4%
10.7%

Unmarried
Married
Unmarried but with a partner
Divorced

84.0%

Figure 3

Education
1.5%

0.9%
5.8%

Secondary education,
incomplete
16.0%

Secondary education
Specialized secondary
education

8.9%

66.9%

University degree, incomplete
University degree
PhD equivalent

This survey was conducted during
April-October 2013 among 751 respondents from 64 Russian regions.
Of these, 49 respondents were interviewed at the Federal Kulakov Centre for Obstetrics, Gynaecology, and
Perinatology on April 2, 2013. These
respondents (pregnant women) were
attending two classes led by medical
specialists at the centre on the first anniversary of the SMSmame program
launch. The other respondents were
reached through an Internet survey in September-October 2013. Of
these, 50 were pregnant, and 652 were
mothers whose children were under
one year of age.

TARGET AUDIENCE
The total number of respondents was
751. Women from various age groups
took part in the survey, but the majority were 24-28 (36.5%) and 28-32
(26.4%) (fig. 1)
Further analysis of personal informaContinued on page 42

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The Journal of mHealth