The Journal of mHealth Vol 1 Issue 1 (Feb 2014) | Page 24

USA

Cisco Study: 74% of Consumers Open to Virtual Doctor Visit

Cisco Study Reveals 74
Percent of Consumers Open
to Virtual Doctor Visit
A 2013 study conducted by Cisco demonstrates the growing
acceptance amongst consumers
for the provision of healthcare
services delivered using technology.
The results of the report demonstrate that as information,
technology, bandwidth, and
integration of the network become the centre of the “new
world,” both human and digital
aspects are key parts to the overall patient experience. These
components lead to more realtime, meaningful patient and
doctor interaction.
The survey studied the views
of consumers and healthcare
decision makers (HCDMs) on
sharing personal health data,
participating in in-person medical consultation versus remote
care and using technology to
make recommendations on personal health. Views on these
topics differed widely between
the two groups (consumers and
HCDMs) and the ten geographies surveyed. The global report conducted in early 2013,
includes responses from 1,547
consumers and HCDMs across
ten countries.
Additionally,
consumers and HCDMs were

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February 2014

polled from a wide variety of
backgrounds and ages within
each country.

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Most North American
consumers – nearly eighty
percent – are comfortable
submitting a complete medical history and diagnostic
information to help ensure
they have all the information available to treat them
and offer the most personal
diagnosis possible. Ninety
percent of Russian consumers expressed comfort,
while fifty percent of Japanese customers expressed
discomfort with the idea of
submitting DNA.

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Though roughly half of
HCDMs believe data protection is adequate for protecting health and medical data
privacy in their respective
countries, fewer