Renting holiday properties are one of the most popular forms of income in France for expats and so it's really important to make the most of your opportunities.
Look online at listing websites and maybe choose more than one. Some are international, others specialise in France. Some charge a set annual fee, others take commission. Check out special offers, especially at this time of year.
Will staff help create your presentation and do they answer helpline calls and emails quickly and effectively? Does the company promote owners through advertising, blogging and a PR programme?
Allow for hosting of your listing over the long term plus costs like photography and contingencies like special offers and ‘featured property’ slots on the listing site.
Use the host site template to display stunning photos and an alluring but honest description. Aim to show what a holiday at your place offers and make it stand out from the rest. Holidaymakers want to see what to expect, imagine themselves there and feel safe to book.
French Connections is at www.frenchconnections.co.uk 01580 819303
The online listing specialist currently has a unique six months free
or money back offer with no commission.
WHERE TO ADVERTISE
Be easy to contact and reply to enquiries within 24 hours maximum. Often it’s good business to phone for a chat to clinch the booking. Make sure you also get text alerts and see enquiries in the host site’s owner’s area.
Successful marketing means being pro-active with a clear strategy and budget
says Donna Sloane of French Connections.
Here are her top marketing tips:
monitor enquiries
create a great online listing
budget
choose customer service