The Gentleman Magazine Issue 2 | April/May 2017 | Page 96

LG UNVEILS NEW G6 WITH A LARGE FULLVISION DISPLAY LG Electronics (LG) has unveiled the G6 smartphone, the newest smartphone that features a bold new display format complimented by a cinematic viewing experience, exceptional screen to body ratio, wide angle camera and more. Designed in response to consumer feedback and user opinions, the G6 is a back-to-basics approach to premium smartphones, with a focus on the features consumers want, most notably a big screen that actually fits in one hand. The Big Screen That Actually Fits in Your Hand The LG G6 comes with a 5.7-inch QHD+ (2,880 x 1,440 resolution) FullVision display, and for the first time ever in a smartphone, an 18:9 screen aspect ratio. Compared to conventional 16:9 aspect ratio displays, the 18:9 format offers more viewing space and a more immersive experience when streaming videos and playing games. In a G6 Game Collection promotion for G6 buyers, in-game content with a retail value of up to a total of US$200 for six games – Temple Run 2, Spider- Man Unlimited, Crossy Road, SimCity BuildIt, Cookie Jam and Genies & Gems – on Google Play, are offered for free. The games take full advantage of the G6’s  immersive  FullVision  display and single-handed ease of use. More to See, Less to Hold Even with the large screen featured on the G6, the smartphone is easy to hold. And unlike other phones with a similar screen size, the LG G6 fits comfortably in one hand, giving you a big screen experience without the inconvenience of a big phone. In fact, ergonomics research teams led by Dr. Andris Freivalds at Pennsylvania State University and Dr. Ji Yong-gu at Yonsei University tested the LG G6 for stability when holding the phone, comfort in various postures and actions, as well as 96 | The Gentleman Magazine muscle fatigue when using the smartphone for long periods. The LG G6 received the highest marks in all test categories. Attractive and Mostly Screen  Sculpted from aluminium and glass, which comes in black, platinum and white, the LG G6 features a minimalist design that’s sleek all-round and perfectly smooth to the touch. The metal frame that wraps around the perimeter of the phone imparts solidity in style with a soft matte finish and the back is perfectly flat, with no camera bump to avoid or protect. Complimented by narrow bezels, the upper bezel was minimized by rearranging the camera, sensor and speaker in a row on the front upper side. The rounded corners of both the body and display not only unify the design but also dispersing the impact if the phone is dropped. Transform Your Mobile Viewing Experience with Dolby Vision The LG G6 is the first smartphone to feature Dolby Vision technology. But not only does it support Dolby Vision, the G6 also supports HDR 10, both of which are standards for High Dynamic Range (HDR), the picture quality technology which allows for a wider range of colour and luminosity, wherein both the darkest and the brightest areas are more vivid, revealing greater detail for a truly immersive viewing experience. With smartphone screen sizes getting bigger and the speed of the Internet becoming faster, LG decided to support two HDR standards for viewers to have access to as much content as possible. With HDR content from Netflix and Amazon on the rise, watch popular shows in stunning HDR quality on the LG G6. Amazon will also increasingly create 18:9 content for a cinematic viewing experience on the 18:9 QHD+ display.