and thick wool jumpers than Clint Eastwood himself could
hope to own. In addition to the lifestyle array, the back of the
shop is meticulously outfitted with fly fishing technical kit,
including rods, flies, waders, boots and a team of expert sales
associates who have fished around the world. Hardly daunting
despite their expansive offering, the shop retains its traditional
American values of outstanding service, expertise and quality
which all echo in this Mayfair haunt.
Considered an institution in the West End, Pickett remains
the last bastion of luxury English goods, representing an
authentic artisanal offering since 1988. Being quintessentially
English with a sense of the whimsical and eccentric, the shop
retains a unique experience which embodies so much of the
brand’s success and individuality. Having moved from the
Burlington Arcade in March 2015, and expanding the Sloane
Street location to include retail space on Sloane Terrace, Pickett
has entered a new era; one which allows Trevor and his staff to
embrace new space and look after clients in a supportive way.
In a world where we are surrounded by the word “luxury” it
often is defined by anything expensive, which is not always an
all-encompassing definition. “The word ‘luxury’ can be very
meaningless. I think the term luxury should be intrinsically
linked with integrity. We are proud of our product and what
happens to bring it into the world,” owner and founder Trevor
Pickett explains.
And how does Pickett prioritize a countryside offering? Just
visit Pickett’s Burlington Gardens location and be transported
to a 19th century drawing room, complete with a colourful
array of backgammon boards, leather books and desk sets,
and a selection of exquisite Turkish Kilim slippers. All that’s
missing is a roaring fire place and a glass of whisky to tuck into
after a day out in the field.
“Pickett has always been handcrafted and produced in the
UK. We seek to echo the lifestyles of our customers which is
uniquely British and rooted in the countryside. In addition to
our home accessories, we offer hunter and hip flasks which are
sure to keep you warm in between drives on a pheasant shoot,”
says Trevor.
Just 100 metres away, at the end of the retail beacon that is the
Burlington Arcade, is another destination for keeping warm in
the country, N. Peal cashmere. Founded 80 years ago in the
exact spot, N. Peal retains its roots as a British owned company,
sourcing the finest Mongolian fibres and retailing from five
shop locations across esteemed London neighborhoods, two
of which are in Mayfair. "Mayfair will always be our home,”
explains MD Adam Holdsworth.
“We were founded in the Burlington Arcade and it is part of our
DNA.” Holdsworth cradles a few key pieces and explains why
they are considered countryside staples. “We are committed to
maintaining our traditionally British identity, whilst finding
new ways to be relevant in the modern day,” Adam explains.
“Our designs are sleek and contemporary, but an integral part
of our br