Champagne Lanson Signs Five Year Sponsorship and Pouring
Rights Deal With The O2
Luxury brand Champagne Lanson has renewed a five year
agreement with The O2, the world’s number one music and
entertainment venue.
Negotiated by AEG Global Partnerships, the deal will
renew the partnership that has been in place since 2008 and
gives Champagne Lanson the official pouring rights at all
public bars at The O2. In addition, a new Lanson-branded
Champagne Bar will be erected within the Arena and will
be accessible to all visitors. Lanson will also be the official
Champagne during celebration climbs for Up at The O2,
an attraction where visitors can scale the roof of the iconic
London venue.
Champagne climbs run from May – September and include a
Champagne Toast at The Summit and souvenir printed photo.
At the launch of the partnership, Nathan Kosky, Vice
President, AEG Global Partnerships said: “Lanson has been
a partner of our venue since 2008, delighting fans with their
range of premium champagnes.
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“As the world’s leading venue, The O2 will continue to give
Lanson access to millions of fans each year at a range of events
including music, sport and comedy. We are thrilled to have
them on board for a further five years.”
Paul Beavis, Champagne Lanson, Managing Director, UK &
International says: “We are absolutely thrilled to extend our
partnership with The O2. We know that once visitors try our
style of Champagne that they become advocates. The O2, with
over 9 million visitors annually, offers us a unique opportunity
to showcase our vast range of Champagnes, which helps to
reinforce Lanson's position as the perfect aperitif Champagne
for those special moments for visitors to The O2 whatever
the occasion might be, as well as the perfect start to celebrate
2017 and beyond”.
The Global Partnerships division of AEG is responsible for
all sponsorships and partnership activations across AEG’s
businesses in the UK and Europe which include The O 2, The
SSE Arena Wembley and Eventim Apollo.