The Gentleman Magazine Issue 2 | April/May 2017 | Page 59

Next is deciding what discipline of shooting the client wants to pursue most regularly- clay or game, ground game or wingshooting.” “It is key to look for something with a strong resale value as once you have found your feet, you will most likely want to upgrade or fine tune to your preferred type of shooting.”   “When the client starts to look at models and brands, it is important to look for something that catches the eye; that is something that they want to own. Pride of ownership is very important.” “The gun must be comfortable to hold and that isn’t too heavy or too light in the first instance. For example, if the gun is too heavy, a strong kick can hinder confidence and a professional gun room assistant can determine fit.” “I would suggest sticking with some of the main brands for the sake of resale value as previously mentioned. Buy it from a shop with a good reputation and that you can build a rapport with. They will be a great source of advice and a place for servicing and repairs, and most gunshops will offer a warrantee even on second hand guns.“ “Our team would show them a couple of guns that we feel is close to what they will need at different price points. It is key to discuss the pros and cons of each option and why we recommend them. We try to arm the client with the information that makes them feel comfortable that they are making the right decision.”   “A particular buzz is had from continuing to help a client after the sale. I will regularly get calls on the mobile from a shoot lunch where there is a debate about what chokes are best or the benefits of different styles of guns.” “A gun is often a purchase with the next generation in mind. There was a William Evans gunroom assistant that sold my family the 20bore that I still use today! You are part of the start of a new family legacy.” “Shooting provides so much more than just brilliant sporting,” concludes Phillips. “It’s about style, food and drink, foraging, an appreciation of nature and spending quality time with close friends. The shooting world is a warm and welcoming one, looking to embrace new members and provide them with the help and advice they need. William Evans prides itself on having the knowledge and variety to cater for every client and numerous shooting disciplines and endeavours.” So what happens next? William Evans provides a day to day resource that provides everything needed for a day’s shooting, and additionally attends one of the most highly anticipated events in the shooting calendar: The World Gunmaker’s Evening. On the 18th May, 2017, London living shooting enthusiasts have the opportunity to gather in Knightsbridge for a night dedicated to the best the gun trade has to offer. Leading gunmakers from all over the world join forces to show their latest wares, mingle with clients old and new over a glass of wine, and celebrate the shooting community. Such an event is geared at those based in town who have a passion for the countryside, and allow shooters to meet new people from the industry and discover a range of fine guns from across the world. No doubt before long the novice shooter will find themselves hooked on the gleaming walnut of the guns, rich and sumptuous tweed, and sharp smells of polished leather. Paired with a day in the outdoors, enjoying like-minded company, it’s sure to be a welcomed new string to the gentleman’s bow. The Gentleman Magazine | 59