Record Sales for
Jaguar Land Rover
“I am confident that in 2017 our British line-up will continue
to expand and delight in markets across the world.”
Jaguar sales were up an exceptional 77% for the year, retailing
148,730 vehicles. This was the brand’s strongest ever full-year
performance and was primarily driven by sales of the Jaguar
F-PACE, XE and XF.
These new models have propelled Jaguar to become the fastest
growing premium brand in the US, outpacing the industry
by 116%. Globally, F-PACE sales were especially strong, with
45,973 sold throughout the year. Jaguar received 71 awards in
2016 for its products, with the F-PACE amassing more than a
third of these – including Car of the Year by Auto Express. In
November, the Jaguar XF won Germany’s top car award, the
Golden Steering Wheel, after being voted ‘Best Saloon’ in the
Mid-Full-size category.
Land Rover retailed a record 434,583 vehicles in 2016, up 8%
up on 2015. The previous Discovery model entered its run-
out phase, meaning that sales softened slightly ahead of the
all-new Land Rover
Jaguar Land Rover, the UK's leading manufacturer of
premium luxury vehicles achieved its best ever full-year
global sales in 2016, selling more than one car every minute
with retails of 583,313 vehicles, up 20% on the prior year.
This is the company’s seventh successive year of growth in
sales, with retails in 2016 almost triple the 2009 figure. Sales
in December were up 12% compared to the same month last
year, with retails of 55,375. Retail volumes were up 36% for
the month in China – its strongest monthly performance on
record.
Jaguar Land Rover’s global performance for the full year 2016
shows a balanced regional portfolio with record retail sales in
the UK, North America and Europe.
Europe was the company’s largest sales region in 2016 with
annual sales of 138,695, up 26% year on year.
Retail sales were up across all other regions: 31% in China,
25% in North America and 17% in the UK.
A total of 117,571 Jaguars and Land Rovers were bought
by customers in the UK - its best full-year results in the
company’s history.
Discovery going on sale in February 2017. The best-seller for
the year was the Discovery Sport, retailing 122,460 vehicles,
up 76%. Also notable were sales of the Range Rover Evoque
and Range
Rover Sport, selling a total of 200,245 vehicles. In 2016, Land
Rover received 83 awards for its products, with the Discovery
Sport taking home an impressive 33 of these, on top of
breaking a Guinness world record in September with the
largest ever LEGO structure.
During the year the company celebrated 201 global
awards, which included becoming the UK’s largest vehicle
manufacturer and being named Britain’s Manufacturer of the
Year at the Made in the UK Awards.
In May 2016, Jaguar Land Rover reaffirmed its long-term
commitment to the Armed Forces in its role as Presenting
Partner of the 2016 Invictus Games in Florida. It was also
a significant year for the expansion of Jaguar Land Rover’s
manufacturing footprint to support continued growth, with
constructio