The Gentleman Magazine Issue 2 | April/May 2017 | Page 17

been made using these precious fabrics to offer this range of 45 mm timekeepers an end result that is the epitome of elegance. “La vera sprezzatura!” "I chose these fabrics thinking about the costumes that we make for Lapo Elkann. I began with the extravagant colours of a vivid tartan with a sporty tone, then a more traditional houndstooth—in the style of an Italian gentleman—that I wanted in black and white, the colours of his favourite team Juventus F.C. I didn't think that it was possible to put wool on the straps and dial of a watch. But, Hublot managed it and the result is better than I could have hoped for. We have achieved a balanced watch, with a pattern effect that is neither too bold nor too light." Luca Rubinacci The Gentleman Magazine | 17