The BR03-94 RS17 From Bell & Ross
Renault Sport Formula One Team , hosted a press
conference event to launch the new R.S.17 racing car. To
celebrate the continuing partnership with Renault Sport
Formula One Team, Bell & Ross, the team’s watch partner,
unveiled the
new BR03-94 RS17, which will be part of a trilogy launching
later this year at BaselWorld.
Guests were invited to the event held at London’s Royal
Horticultural Halls. The debut of the new racing car is a
particularly exciting announcement as Renault Sport Formula
One Team are among the first teams to reveal their car this
year. The Renault Sport Formula One Team drivers, Jolyon
Palmer and Nico Hulkenberg, were in attendance and spoke
to guests following the announcement. Bell & Ross CEO &
Co-founder, Carlos-A. Rosillo welcomed guests of the brand
introducing them to the new BR03- 94 RS17.
Since its foundation in 1994, Bell & Ross has helped fighter
pilots keep time. Over the years, the brand has become a
leading benchmark in the world of aviation. In February 2016,
in its permanent quest for new universes to explore, Bell &
Ross made its first foray into the racetracks by joining the
highly exclusive world of Formula 1 and becoming the official
watch partner of Renault Sport Formula One Team. The
prestigious world of motor sport shares many similarities with
aviation, Bell & Ross’ first love. In both fields, engineers seek
extreme performance, speed and mechanical accuracy.
14 | The Gentleman Magazine
“Renault Sport Formula OneTM Team and Bell & Ross
share a common goal of pushing the limits. This is extremely
important for our brand this year and this partnership
symbolizes what can be achieved when precision and speed
come together. We have embarked upon an exciting journey
with Renault Sport Formula One Team, and 2017 will be no
different.” said Carlos A. Rosillo, CEO of Bell & Ross.
Designed like an F1 engine
The design, inspired by Formula 1, brings together the latest
technological advances and the most innovative materials
used in the racing world. Today we previewed the BR03-94
RS17. This timepiece features a ceramic case designed to
withstand shock and a sporty carbon fiber dial that makes
it exceptionally well suited to the motor racing world. This
lightweight, resilient material evokes the steering wheel of
the Renault Sport Formula One Car (or R.S.17) car. The
chronograph information features yellow anodized aluminum
- the iconic color used by Renault since they first entered
Formula 1. This series of high-performance watches will be
revealed in a few weeks time at Basel.
The partnership with the Renault Sport Formula One Team
is a source of inspiration and continuous motivation for Bell
& Ross. They integrate the best of motor racing, the king of
sports: technology, mechanical expertise and materials. These
exceptional timepieces not only display great originality, but
push for excellence and accuracy at the highest levels.