That USP is , of course , immaculate suits made out of the finest fabrics available to man . Whether you ’ re buying ready-to-wear , made-to-measure or bespoke , English Cut , or any of its contemporaries , will uphold that promise , that ’ s old news . What I ’ m excited about , now that English Cut is opening up new stores — first in Boston , then in London this autumn and in New York next year — is its renewed dedication to communication . Having trained at Anderson & Sheppard before setting up English Cut in 1995 , Tom Mahon famously launched the first Savile Row blog . These days all brands create content but back then , in the mid 90s , that was unheard of .
Today , twenty-odd years later , Mahon is pioneering another aspect of Savile Row tailoring , by offering his worldwide customers the chance to buy quality made-to-measure suits online , he ’ s opening up a whole new channel of communication . Ecommerce is of course a must today , and also suits are readily available online — but not with English Cut ’ s sartorial safeguards in place . Tom Mahon would be able to explain the procedure a lot better than I ever will — and he does , on page 08 — but suffice to say , this is where the aforementioned challenge is met : it ’ s a new frontier , if you like , for a cyber platform so far utilised for just about everything except for Savile Row-approved made-to-measure tailoring .
This magazine aims shed a light on that system , but also to showcase English Cut ’ s new made-to-measure and ready-to-wear collection , its fundamental aesthetic and Tom Mahon ’ s humorous and quirky approach to life and tailoring , on which English Cut is built .
David Hellqvist
THE CORK 9