The Business Exchange Swindon & Wiltshire Edition 30: April/May 2017 | Page 23

TECHNOLOGY
REVVED UP
MAKING THE MOST OF THE
DIGITAL OPPORTUNITY
Digital marketing agency Infinity Nation works across
the South West helping businesses grow online.
They were recently awarded the Adestra Campaign of the Year
2016 award for a clever and effective email marketing strategy
devised for one of their clients, a leading online wholesaler
of electrical components. Adestra, the e-marketing software
provider, celebrates the outstanding work of their clients across
a range of industries and The Campaign of the Year Award
recognises a business that has demonstrated creative ideas in
email marketing, copy, design and technology and whose results
surpass industry benchmarks.
On achieving the accolade Al Keck, managing director of
Infinity Nation said: “We feel honoured to have won such
a prestigious award and be recognised amongst a range
of well-known brands. We hope that the win has proved
that our team is very experienced and knowledgeable,
and that we are able to achieve fantastic results from
email marketing.”
Infinity Nation works with many online retail brands.
Locally, one of which is Bristol-based Truffle Shuffle.
Truffle Shuffle is one of the UK’s leading online t-shirt
and geeky gift e-commerce stores. They have been
delighting their customers for the past 13 years with
hilarious and unique retro apparel.
Trufffle Shuffle have been working with Infinity Nation
since 2015, with the objective to boost their online
presence, drive more traffic to the website and ultimately
generate more sales opportunities. The agency has
assisted the retailer with producing an effective strategy
that incorporated a mix of paid search, digital strategy,
email consultancy and management.
Over the last 12 months, Truffle Shuffle’s paid search
figures have increased significantly, the amount of
transactions has grown by 67%, revenue has increased
Al Keck, Managing Director,
Infinity Nation
by 81%, and the website’s conversion rate has improved
by 26%.
Pat Wood, Managing Director of Truffle Shuffle said:
“Infinity Nation have provided some fantastic insights
into our data and given some clear areas for us to focus
on making improvements to our retention and upselling
strategies. We are now working on a plan for even
bigger data, combining advanced Google Analytics data,
e-commerce data and email marketing data in order to
construct Goliath’s big brother and give us even more
insight into the complete journey of a huge number of
our customers.”
Infinity Nation’s Al Keck added: “There is a wealth of
independent businesses in Bath and Somerset we would
love to help. Making the most of the digital opportunity
is key to business growth and can help traditional high
street outlets stay afloat when footfall is low. If you’re
looking at ways to boost your sales revenue online,
please get in touch to arrange a consultation.”
For more info:
www.infinitynation.co.uk
@toinfinity
WE CRAFT ENGAGING EXPERIENCES
INSPIRED BY DATA
www.infinitynation.com
01793 238 697
@toinfinity
THE BUSINESS EXCHANGE 2017
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