The Brand Protection Professional (The BPP) VOLUME 1 | NUMBER 2 | Page 43
DECEMBER 2016 | VOLUME 1 | NUMBER 2
We are watching the app space
closely as well, but social media
is currently the center of my
worries . I just changed one of
my search terms on Facebook,
and whap! A whole new pile of
fakes. How worried are you
about social media?
Social media is definitely a growing
concern, especially with the major
platforms rolling out live streaming
and User Generated Content video
capabilities. WWE is a fully
integrated media and entertainment
company and programming that
reaches more than 650 million
homes worldwide. Facebook,
Instagram and Twitter/Periscope/
Vine are becoming huge players in
the video space without robust
fingerprinting and enforcement
In your work at WWE you engage with
both physical goods counterfeiting and
video piracy; most of us in brand
protection are one or the other. How
do your balance your efforts? Do you
utilize vendors to assist you?
mechanisms to eliminate pirated
content like YouTube’s more mature
Content ID system. It’s something
they are working on, but their fast
rollouts have been a bit “cart
before the horse” as their
enforcement protocols seemingly
have taken a backseat.
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