Self-Employment
How Duncan Hines Ate His Way To Wealth!
By Jenny Marion
FE AR ATU TI RE CL D E!
“I’ve run less risk driving my way across country, than eating my way across it” - Duncan Hines
Sometimes it is interesting to note how much has NOT changed over the years. People have always needed good solutions to their problems. We want answers that are easy to find, that are accurate and provide quality solutions, and that save time, money, and effort. We’ve always sought out experts who can cut through all the ambiguity and give us straight answers. Because we put such a high premium on quality information, the people that provide it can leverage that into real financial success for themselves. Today, we have floods of information available at our fingertips on any subject. The problem in the 1930s and 1940s was that there were relatively few sources of information available. Consider vacation planning. Today, there are many resources such as AAA, Travelocity, or TripAdvisor.com to help you find the best travel values. However, in the 1930s where could you go for guidance in finding the best vacation deals?
Duncan Hines Wasn’t A Baker, He Was An Eater!
Duncan Hines, best known today for his name on cake mix boxes, didn’t build his business on baked goods or recipes. It was the information that Duncan Hines provided that made him a business success. Duncan Hines’ story is a great example of a person who started with no money, but by providing quality information that answered traveler’s questions, he was able to build a fortune for himself. As a young man Duncan Hines was in a unique position that ended up giving him a lot of first hand travel experience. Extensive travel was part of his job as a salesman, but traveling was rare for many people because roads were just beginning to be built. As roads were built Americans began to travel more and the demand grew
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The Quarter Roll July/August 2011
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