STUDENT VOICE Student Voice SPRING SUMMER 2017 | Page 43

This means that we’re
able to be on social
media 24/7 as we’re able
to schedule posts to go
out over the weekend.
That’s a big thing too,
because our analytics
show that our audiences
use Facebook, for
example, mostly in the
evenings. So we need
to think how can we
reach them.
We have identified Facebook as needing
a lot more ‘fun’ content. We don’t want
to bombard existing students with “apply for
this course now”, although it is important to
make them aware of their options. So there will
be tweaks made to how we advertise courses
on social media.
courses - skills that might not necessarily be
obvious from the course description.
How to do Cardiopulmonary Resuscitation
(CPR) was the first one we did, where a student
performed CPR on a dummy. Now she did
that in one take, so she’s picked that up on her
course.
We hope that when someone is scrolling
on their phone they’ll want to stop at these
short videos.
We launched Instagram last summer and
that’s an entirely
Winning the two
different platform.
"We’ve started to use
awards - for best
It’s more of a
one-minute #HowToAC vi
performance
deos on Facebook
lifestyle social
and Instagram to show
on Twitter
off the skills
media platform.
that students learn in
and LinkedIn
their courses"
You get a feel for
-reinforced
a company
that we’re
through the photographs they share.
doing the right things. It was a surprise
So we feel that if you land on Ayrshire
to receive the awards, we didn't apply
College’s Instagram, we want to show off
for them. It was so nice to be noticed
what it’s like to be a student at Ayrshire
because we do post a lot of, what we feel is,
College. That’s the overall theme behind it.
worthwhile content.
You’ll see students smiling, laughing, and
We’re always looking to do more. I think
having fun.
it’s better to measure engagement than the
There aren’t many colleges on Instagram but I
number of people following you. It’s about
feel we should definitely be using it.
having conversations with
We’ve started to use one-minute
people, getting them to
#HowToAC videos on Facebook and Instagram remember your name and
to show off the skills that students learn in their your brand.
THE STUDENT VOICE SPRING/SUMMER 2017
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