One A+ and Three Cs Makes for a Good Google+ Report Card!
passionate community of users, but the second
goal was larger for us. We’re at a point where
things like photos and communication are very
important, we’re reorganizing around that.”
Three Cs – Communities, Collections and Create:
This may help to explain how Google+ shifted
focus from something we would consider a
traditional social network to Communities and
Collections.
T
here are more people showing up and more
engagement happening on the Google+
platform than you may just imagine. If you are
ignoring this you may be missing out on one of
the most important methods for building SEO and
connecting with new customers. Best of all you
can’t beat Google+ as a FREE marketing tool for
your business.
Many users who were skeptical of the Google+
platform are taking a second look and liking what
they see. One thing is for sure, many of the users,
including myself, are devoted and passionate
about what Google+ has to offer. In fact, Global
Web Index conducted a 2015 survey that indicated
the number of people using Google+ was higher
than what might be expected. 23% of those
worldwide Internet users (excluding China) who
were surveyed had used Google+ in the past
month. While we don’t know the exact number
of users we can safely assume it is in the millions.
That is lots of potential eyeballs that just might
see what you have to share.
So what may have contributed to these changes?
Bradley Horowitz who works on Google Products
shared “For us, Google+ was always two things,
a stream and a social layer. The stream has a
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Strictly Marketing Magazine May/June 2016
Google+ Communities provides a place to connect
with other people who are interested, passionate
and curious about the same things that interest
you. To discover Communities that may of interest
to you all you need to do is click on the
Communities icon on the life of your Google+
page. From there you can create your own
communities or join those of interest to you. If you
are just starting out with Google+ or returning to
Google+ it is a great idea to join a community.
There are already people there so it will make it
easier to begin engaging and building a following.
And if you see something you like, a comment,
image or shared post hit the +1 button so people
will notice you and your approval.
Google+ Collections allows you to group your
posts by topic. You can create collections around
a particular topic or interest. And your collections
can be shared publicly, privately or with a select
set of people. Create whatever collection interests
you and your G+ profile will add a new tab where
people can find and follow selected collections.
Collections provide a great way to follow and
share the stuff you love.
The latest addition to the Google+ platform is
Google Create!