Networking Made Easy
A
s a business development specialist, I’m
constantly placing myself in situations where
I’m going to meet people, network and with a little
effort, create opportunities. It may surprise you but
for me personally, being charming and showing
interest in others doesn’t come naturally.
So, I’ve developed techniques to make meeting
people and networking easier.
It’s important to understand the basics. First you
need to meet people. Accept the fact that you will
attend numerous events, meet lots of people and
never see a payoff and you’ll sleep a lot easier.
Second, you need to build relationships.
Relationships take time to create and months, even
years to develop. A solid relationship is precious
and the greatest benefit that can come from
networking. Here are some tips for effective
networking and building lasting business
relationships.
Fear of Rejection - One of the greatest fears of
networking is being rebuffed by a fellow attendee.
Honestly, that won’t happen, the other person feels
the same as you and is looking for someone to
engage in conversation. Just introduce yourself.
Buddy System - The buddy system exists for
hazardous situations, which is how many feel about
“networking.” Networking is a chore but if you do
it with a friend, it’s so much easier. Even for a
seasoned networker.
Ask Questions - When networking, I never run out
of things to talk about because I know people like
to talk about themselves. Ask questions about work,
about the biggest challenges they face, personal
questions, just ask. You’ll be surprised at how easy
it is. This exchange will prove helpful for you
during follow up correspondence.
Be Open - Once there are more than two people
engaged in conversation it’s easy to stand in a
closed off circle, but don’t do it. Leave an opening
for someone else to join your group. When you see
that person standing alone, extend a hand and
invite them to join. That simple act is appreciated
and will position you as the group leader.
Tools of the Trade - While I shouldn’t have to
mention business cards, eventually you’ll find
yourself without any. Check your stash before you
leave for the event. Keep a few spares tucked in
your wallet or purse and in your car. Equally as
important and just as easy to forget is a pen. After
you meet someone, take a moment to make some
notes. Father of twins… she ran track in college…
tall with glasses… looking for a Spanish- language
copywriter. I use my notes to help me recognize the
person the next time or to provide a solution to their
problem. Either of these will leave a memorable
impression as you build a relationship.
Your Phone is a Tool - Before meeting someone
new, download a photo of them from LinkedIn or
Facebook. It makes finding them so much easier.
Note: while this technique is highly effective, once
I pull out my phone it has forced me into several
discussions explaining that I’m not a stalker. Really.
I’m just doing my job!
Strictly Marketing Magazine May/June 2016
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