Strictly Marketing Magazine May/June 2016 | Page 10

5 Tips for Starting a Google Adwords Campaign I was talking to the director of marketing at Javlin Capital, an Omaha based financial firm, and discussing the journey a buyer goes on when making a decision. On our big whiteboard of ideas, it wasn’t a surprise to see search engines listed. Actually, it wasn’t a surprise to see Google listed. (Who says search engine these days?)