Marketing Your Business; There’s An App For That!
Just think, all of those people in one place! So yes,
you need an app!
As an early adopter and explorer of emerging
technologies and trends I have long been
fascinated by the potential of mobile apps for
business, marketing and outreach to better connect
with our community and the potential to reach
new markets. As mobile technology grew I
searched out mobile app development
opportunities for our business and found the cost
too expensive and the technology too complicated.
E
verywhere we go, there they are, people with
their heads down, engrossed in a small device
they are holding in their hands. The world around
them is buzzing by and they are intently texting,
tweeting, reading, listening and watching on their
mobile devices! Do you know what else they are
doing? They are shopping and buying!
Apps have become a seamless and almost mindless
part of our daily routine. I bet first thing in the
morning you started your day with an app before
your first cup of coffee. What Apps you ask, how
about your Google or Apple Calendar to see when
you need to be out the door for a meeting or that
handy fitness app that helps make you a kick butt
entrepreneur or the app that brings you calm and
serenity. It’s all right there on your Smartphone.
If you are selling products, services, events or more
this may be the perfect time to combine your
business with a mobile app built just for you!
Not sure yet? Gallup Poll recently reported that 52
percent of the population checks its Smartphone’s
several times per hour, and of the remaining 48 per
cent, 20 percent of the people claim to check their
phones once per hour. That sounds like pretty
good odds for anybody interesting in marketing!
4
Strictly Marketing Magazine March/April 2016
With patience, I knew that we would see the world
of mobile technology become ubiquitous. This year
mobile commerce reported its highest success rate
yet with news that this holiday season enjoyed 29%
of e-commerce orders in the US coming from either
a Smartphone or tablet.
Having a mobile friendly website is not the same
thing has having your own mobile app designed
just for your business. Here are some reasons you
should consider a mobile app for your business:
Your mobile app will have you out front and
center to your customers
With so much time spent on Smartphone’s,
searching, escaping from reality and discovering
all there is to find in the app world your clients
will have another opportunity to take mental note
and remember you and your brand. Also, having
an app just means you really are too cool for school
and know how to be relevant as a business.
A powerful direct marketing channel
Knock, knock, who’s there? It’s me and I have
something awesome to share that is just for you.
Apps make it possible, through push notifications,
to directly reach your customers and share big
news, sales and promotions.