Google now puts some social media posts in their search results which means that if you are constantly
creating great content, using relevant keywords in your content pieces, and distributing these pieces through
social media- you are positioning yourself to meet head on with your prospects in their buying journey.
Think of each social media account as its own marketing channel. The more potential prospects that you
are connected with in your channel, the more people will be able to see the great content that you put out
and possibly distribute it and share it.
One final way that you can amplify this is to use email to promote your content. Right now you have (or
should have) a whole database of people who are either current prospects, old customers, or active clients.
Old customers can become active customers by regularly staying in touch with them. Eventually when
they have a need for your product or service, you become an easy choice. Regularly contacting them without
adding value can get annoying. You can’t call or email someone every two weeks to say “hey if you need
me, I’m here!” But you can send them valuable information that you may think can benefit them- content!
Using email to send content to prospects helps nurture the buyer until they’re ready to buy. Good content
can actually shorten sales cycles and increase conversion rates of your current prospects.
As you can see, using content as the centerpiece to your social media, SEO, and email marketing campaigns
will put you in the best possible position to become a leader in your industry. Become the best by putting
out the best content!
George Athan, CEO, Mindstorm Strategic Consulting. Visit online at www.mind-storm.com
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Strictly Marketing Magazine March/April 2016
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