Strictly Marketing Magazine March/April 2016 3 | Page 12

Generating More Sales with SEO S earch Engine Optimization (SEO) has been a hot topic within the marketing community for years now, with many “experts” aiming for a quick fix, while not taking their users’ experience into consideration. Long gone are the days of link building through online directories and link farms – SEO “juice” these now provide little to no value. Blanketing your URL across as many websites as possible, with no regard to each site’s topic of interest and audience, can range from attracting the wrong audience to getting &