Strictly Marketing Magazine July/August 2016 Issue 4 | Page 13

their limitations and then flip the script to make social media work for our greater good .
We have to start adopting the belief that social media is always working in alignment with our mission instead of thinking that it ' s not working for us . Even though that ' s easier said than done , when we feel blocked or can ' t get the results that we want , we must begin to see every opposition or even opposing opinions as opportunities to up-level . Developing the right mental muscle to handle the various aspects of social media involves being willing to change your point of view with least resistance and then take right inspired actions .
Begin shifting your mindset to use low visibility challenges or little to no feedback on products , services or your brand as an invitation to realign those areas for greater expansion to become more than you can imagined . This also provides an up-leveling opportunity to trick your subconscious mind to succeed vs sabotage by aligning your focus with what is true and best for your business .
If you ' ve ever watched some of the original Looney Tunes , there was an episode where Elmer Fud was confused about which season it was for hunting . Bugs Bunny and Daffy Duck kept deflecting the focus off of themselves trying to get Elmer to believe that it was the others season . Bugs , brilliantly used reverse psychology to get Daffy to declare it was duck season , causing Elmer to open fire on him . Our limiting beliefs can challenge us in this way . We get confused about when , what and how to share our offerings . Like Bugs , we have to learn how to masterfully reverse the roles in our mindset around our social media efforts and somehow cause our non-serving beliefs to expose
Don ' t compare yourself to others : Most entrepreneurs get into the comparison mode when they measure their social media results to others . Sometimes what appears as the success of another can be a surface illusion . Regardless , we are each at different phases or levels on our entrepreneurial journey .
Focusing on what others are doing or comparing causes you to create more social media mindset challenges . Instead of getting distracted in the comparison zone , find out what you can learn from others or use your challenges to pioneer a new way of social media success . Making this mental shift will open fresh new ideas for your social media goals .
See social media as your business partner : Up-level your perception by viewing social media as your business partner and / or chief advisory counsel for sales , marketing , advertising and mindset shifts . Instead of looking at social media for just promotional ambassador purposes for your brand or business , connect with the energy of the social media as a whole . Begin to create a partner based relationship with it . The most effective way to begin this process is to get present and set time aside every week or month to decide what are the best platforms or methods to use , how often , and explore uncommon ways to serve your target market correctly .
Alicia Nicole Waters ! is the CEO of Alicia " Waters " Cross Industries Intl ., which is a global cross niche media communications and cross brand marketing training empire for helping entrepreneurs re-purpose their efforts to serve in diverse industries . She is the author of over 100 book publications and specializes in cross niche journalism marketing , cross industries branding and serves as a media communications mentor . Visit her site at www . aliciawaterscrossindustries . com
9 Strictly Marketing Magazine September / October 2014
Strictly Marketing Magazine July / August 2016 13