Strictly Marketing Magazine July/August 2016 Issue 4 | Page 12

3 Key Shifts for Mastering & Up-leveling Your Social Media Mindset

In order to be a successful entrepreneur online ,

mastering your marketing mindset is the most critical factor for achieving your best results . As
most know , using social media is not always as simple like a walk in the park . It has several components that have to be continuously mastered and / or upleveled .
Having the right social media mindset and learning how to effectively use each platform often challenges a lot of business owners , causing them to have limiting beliefs about creating consistent success through their online presence . In turn this often impacts their attitude , mindset and leaves them feeling like they can not win no matter what they do on social media .
I recall having a powerful dialog with Kerry Heaps , on the Strictly Marketing Talk Radio Show about how your marketing mindset truly sets the tone for your business . We talked about the importance of having the right attitude , aligned marketing strategies and the common mistakes that most entrepreneurs make with online marketing that creates limiting beliefs and derail their success .
I addressed how I ' ve personally had my own share of limiting beliefs and held myself back on many occasions based on a lack of confidence and competency for how to best utilize social media to my advantage . Instead of continuing in frustration and beating the drum of the same routine with no real results , I had to shift my perception and change the way I looked at social media . I began with up-leveling my social media mindset in order to redesign a success model for real results . The art of making the proper shifts to master your social media mindset is what ’ s most important even before coming up with a strategic marketing plan .
12 Strictly Marketing Magazine July / August 2016
We ' ve been taught in the world of business to do it the other way around . We create the plan without first developing our marketing mindset for success . This is exactly why most can not or will never create scalable , sustainable or successful marketing models . If we don ' t fully understand what it takes to cultivate the right mental environment for our social media success , we ' ll be ready to quit and give up every time we feel invisible , rejected or incompetent . Giving up or taking unnecessary pauses in our social media momentum instead of making subtle shifts or up-levels , could potentially create more limiting beliefs , develop negativity towards our target market , other successful business owners or even resent social media altogether . This is why mastering and up-leveling your social media mindset is non-negotiable .
3 Key Shifts for Mastering & Up-leveling Your Social Media Mindset
Master the art of accurate thinking and aligned focus : It is often stated that what we focus on or think about the most is what we vibrational create externally .