Steel Notes Magazine
January 2017
BRODIAN ’ S BANTER
Sometimes , being good business doesn ' t always mean being politically correct . I saw an employee poster at a fast food restaurant . The poster shows a drawing of a worker pointing out some information on the poster . The worker has a tattoo on his arm .
Yet , the company has a policy prohibiting any visible tattoos . Is this a sign of the times where tattoos are more acceptable ?
Possibly not . The worker shown on the poster does not have blonde hair + blue eyes .
Is this prejudice ? Maybe not .
In certain areas , the local population has their own ideas about society . One example I ' d like to give is two different versions of a box I saw for a baby sling .
One version of the box shows a white man with a white woman holding a white baby in the sling . The other version of the box shows only a black woman , no black man , with a black baby in the sling . An explanation from the company said that if it were to market it in inner urban neighborhoods with the addition of a black man next to the black woman in the picture , it would not be understood by the local population . It is known that single moms are very common in these types of areas .
Marketers do research and they modify their products accordingly . How can society preach political correctness and , at the same time , be sensitive to other people ' s beliefs ? This is a concern I have , when it comes to popular music . I heard a song on a top 40 station . A black kid sang the line , " My momma raised me right ". Not ' my parents raised me right ' ( actually , correct English would be ' my parents raised me well ' but , that ' s another conversation ). If the person were white , they could not suggest that they are the product of a single parent home . Let ' s try another angle :
Why weren ' t The Spice Girls billed as an interracial group ? Be- cause they are women and anything pertaining to women in the entertainment field is still billed as a novelty . When you ' re a novelty , you can get away with ' out of the usual '. If one of The Backstreet Boys or , NSYNC were black , it never would have sold . It never would have been allowed to be marketed . Is this corporate or , is this people ? Think about it !
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