www . steelnotesmagazine . com
Steel Notes Magazine
Yet , according to the logic there are more words those ending with “ n ” as the penultimate ( e . g ., end , hand , etc .) rather than words with the termination “ ing .” The reason is the latter are easier to remember . The result is that we choose to rely on our memory instead of reasoning . Another common mistake occurs when we buy something that we really do not want even if we don ’ t like it after we start using it . This is a well-known cognitive bias that affects everyone . It is called postpurchase rationalization , often known as “ Buyer ’ s Stockholm Syndrome .” Once we have made the purchase decision , we are held captive by it , and even if we don ’ t like the item , we use it . Eventually , we prefer to convince ourselves that we like whatever it is we purchased . It occurs because we make emotional decisions and rationalize them later .
We don ’ t like to think we make emotional decisions , so we need to give it a rational justification ; otherwise , we would feel the discomfort of trying to hold two contrasting ideas at the same time . In the case of purchases , we need to rationalize and justify purchases in order to really believe that we needed to buy those objects , so that our thoughts are aligned with actions made .
Steel Notes Magazine www . steelnotesmagazine . com
119