portal to read as they are checking
homework and grades. Repeat your
message and have a clear, recognizable
call to action for your families.
• Social media can promote parent and
student testimonials. By recommending
your school via social media, both
parents and students play a role in
marketing. Potential families associate
your school brand with real people; you
increase your organizational trust with
prospects.
Start by selecting the right social media
coordinator. Getting the right person
in the right seat to promote your social
media strategy is critical. Trust a wise
administrator who breathes the mission
of the school, has the ability to clearly
communicate its direction, and is wise
enough to tactfully respond to comments.
Re-evaluate your digital engagement
strategy. Is your website attractive and
engaging? Is it optimized for search
engines? Is your website design mobile
responsive and easy to use on smart phones
and tablet devices? Are you utilizing space
to positively interact with your community
on both your marketing website and your
intranet portal where parents look at
grades and homework? Are you actively
pursuing the benefits of social media?
School Business Managers should be actively
involved in digital engagement for several
reasons.
• It helps develop deeper roots in your
community. Connect and promote local
activities and community causes via
your websites and social media outlets.
Allow your digital engagement to be
4
more than just telling your story; it
can be a chance to connect with your
community.
• It’s free marketing. Releasing the real
life stories of your school for free is
smart marketing. Take advantage of
free advertising on social media. Create
a blog or news channel and use it to tell
the many great stories happening at
your school.
• It builds a positive brand